Description
Book SynopsisThe global health and fitness industry is worth an estimated $4 trillion. We spend $90 billion each year on health club memberships and $100 billion each year on dietary supplements. In such an industrial climate, lax regulations on the products we are sold (supplements, fad-diets, training programs, gadgets, and garments) result in marketing campaigns underpinned by strong claims and weak evidence. Moreover, our critical faculties are ill-suited to a culture characterized by fake news, social media, misinformation, and bad science. We have become walking, talking prey to 21st-Century Snake Oil salesmen.
In The Skeptic's Guide to Sports Science, Nicholas B. Tiller confronts the claims behind the products and the evidence behind the claims. The author discusses what might be wrong with the sales pitch, the glossy magazine advert, and the celebrity endorsements that our heuristically-wired brains find so innately attractive. Tiller also explores the appeal of the one q
Table of Contents
Chapter 1: Snake Oil for the 21st-Century
Chapter 2: Sharpen Your Tools
Chapter 3: Logical Fallacies in Sports Science
Chapter 4: Show Me the Research
Chapter 5: Placebo Products and the Power of Perception
Chapter 6: Sports Nutrition
Chapter 7: Supplements and Drugs
Chapter 8: Training Programmes and Products
Chapter 9: Complementary and Alternative Therapies in Sport
Chapter 10: Check Your Ego
