Description
Book SynopsisThe first study of how the art market developed in London and made the city the capital of the international trade in art.
Trade ReviewAndrew Stephenson contributes a gem of an essay, discussing the impact of social changes in the interwar period, the move of the prosperous middle classes into flats rather than houses, the rising demands of the newly independent single woman, and the way in which the art trade reacted to these demands."
"This is an important book, distinguished both by its detailed scholarship and by the breadth of its contextual understanding."
"Fletcher and Helmreich have opened many doors here, and one may hope that the art trade will join the currently favourite subject of Empire as a theme for fruitful academic research."
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Table of ContentsIntroduction. The state of the field - Pamela Fletcher and Anne Helmreich
I. Structures
1. ‘Florid-looking speculators in Art and Virtu’: the London picture trade c.1850 - Mark Westgarth
2. Shopping for art: the rise of the commercial art gallery, 1850s–90s - Pamela Fletcher
3. The Goupil Gallery at the intersection between London, Continent and Empire - Anne Helmreich
4. Marketing Post-Impressionism: Roger Fry’s commercial exhibitions - Anna Greutzner Robins
5. Strategies of display and modes of consumption in London art galleries in the Inter-war years - Andrew Stephenson
II. Intersections
6. The art press and the art market: the art of promotion - Julie F. Codell
7. ‘The Call of Commerce’: The Studio magazine in the 1920s - Ysanne Holt
8. Decorative politics and direct pictures: Hugh Lane and the global art market, 1900–15 - Morna O’Neill
9. Matthew Smith, the Tate Gallery and the London art market - Alexandra MacGilp
III. Negotiations
10. Millais in the marketplace: the crisis of the late Fifties - Malcolm Warner
11. Branding the vision: William Holman Hunt and the Victorian art market -Brenda Rix
12. Negotiating a reputation: J.M. Whistler, D.G. Rossetti and the art market 1860–1900 - Patricia de Montfort
13. Home from home: some Australasian artists in London 1900–14 -Pamela Gerrish Nunn
Bibliography
Glossary
Index
