Description

Book Synopsis
The Electoral College has played an important role in presidential politics since our nation's founding, but surprisingly little information exists about precisely how it affects campaign strategy. Daron R. Shaw, a scholar who also worked as a strategist in both Bush-Cheney campaigns, has written the first book to go inside the past two presidential elections and reveal how the race to 270 was wonand lost.Shaw's nonpartisan study lays out how both the Democrats and the Republicans developed strategies to windecisive electoral votesby targeting specific states and media markets. Drawing on his own experience with Republican battle plans, candidate schedules, and advertising purchasesplus key contacts in the Gore and Kerry campsShaw goes on to show that both sides used information on weekly shifts in candidate support to reallocate media buys and schedule appearances. Most importantly, he uses strikingly original research to prove that these carefully constructed plans significantly affe

The Race to 270 The Electoral College and the

Product form

£22.80

Includes FREE delivery

RRP £24.00 – you save £1.20 (5%)

Order before 4pm tomorrow for delivery by Tue 30 Dec 2025.

A Paperback / softback by Daron R Shaw

15 in stock


    View other formats and editions of The Race to 270 The Electoral College and the by Daron R Shaw

    Publisher: The University of Chicago Press
    Publication Date: 15/11/2006
    ISBN13: 9780226751344, 978-0226751344
    ISBN10: 0226751341
    Also in:
    Elections and referenda / suffrage

    Description

    Book Synopsis
    The Electoral College has played an important role in presidential politics since our nation's founding, but surprisingly little information exists about precisely how it affects campaign strategy. Daron R. Shaw, a scholar who also worked as a strategist in both Bush-Cheney campaigns, has written the first book to go inside the past two presidential elections and reveal how the race to 270 was wonand lost.Shaw's nonpartisan study lays out how both the Democrats and the Republicans developed strategies to windecisive electoral votesby targeting specific states and media markets. Drawing on his own experience with Republican battle plans, candidate schedules, and advertising purchasesplus key contacts in the Gore and Kerry campsShaw goes on to show that both sides used information on weekly shifts in candidate support to reallocate media buys and schedule appearances. Most importantly, he uses strikingly original research to prove that these carefully constructed plans significantly affe

    Recently viewed products

    © 2025 Book Curl

      • American Express
      • Apple Pay
      • Diners Club
      • Discover
      • Google Pay
      • Maestro
      • Mastercard
      • PayPal
      • Shop Pay
      • Union Pay
      • Visa

      Login

      Forgot your password?

      Don't have an account yet?
      Create account