Description

Book Synopsis
For decades, conventional wisdom has held that Americans hate negativity in political advertising. Arguing against this commonly held view, the authors show that some negativity is accepted by voters as part of the political process, but that negative advertising is necessary to convey valuable information that would not otherwise be revealed.

Trade Review
"As America continues to polarize, the frequency of attacks in campaigns will only increase. Despite evidence showing that negativity has many payoffs, there is still substantial doubt about such claims. This book enters that breach with a timely array of data and theory that should find many interested readers." (John G. Geer, Vanderbilt University)"

The Positive Case for Negative Campaigning

    Product form

    A Paperback / softback by Kyle Mattes, David P. Redlawsk

    £24.00

    Includes FREE delivery

    Order before 4pm today for delivery by Mon 9 Nov 2026.

      Trusted by thousands of customers. See 2,385+ Customer Reviews

      View other formats and editions of The Positive Case for Negative Campaigning by Kyle Mattes

      Book details

      Publisher The University of Chicago Press
      Published 3 February 2015
      ISBN-13 9780226202167
      978-0226202167
      ISBN-10 022620216X
      Also in:
      Political campaigning and advertising

      Description

      Book Synopsis
      For decades, conventional wisdom has held that Americans hate negativity in political advertising. Arguing against this commonly held view, the authors show that some negativity is accepted by voters as part of the political process, but that negative advertising is necessary to convey valuable information that would not otherwise be revealed.

      Trade Review
      "As America continues to polarize, the frequency of attacks in campaigns will only increase. Despite evidence showing that negativity has many payoffs, there is still substantial doubt about such claims. This book enters that breach with a timely array of data and theory that should find many interested readers." (John G. Geer, Vanderbilt University)"

      Recently viewed products

      © 2026 Book Curl

        • American Express
        • Apple Pay
        • Diners Club
        • Discover
        • Google Pay
        • Maestro
        • Mastercard
        • PayPal
        • Shop Pay
        • Union Pay
        • Visa

        Login

        Forgot your password?

        Don't have an account yet?
        Create account