Description
Book SynopsisNAME YOUR BUSINESS. TELL YOUR STORY. Advertising and marketing masters from Ogilvy to Godin have proven the value of words when it comes to building a brand, attracting an audience, and making a sale. In our increasingly crowded and noisy world, a name is the foundation of every product, brand, or business—and it needs to stand out.
In The Naming Book, Bullhorn Creative founder and partner Brad Flowers presents a clear framework for crafting and choosing the name that sticks. With a five-step blueprint that takes you from brainstorming to trademarking, this book is the ultimate guidebook to naming anything. You’ll learn how to:
- Set clear goals for your name and brand before you start
- Craft a brainstorming list based on your business mission
- Build a brand unique to you by creating your own word
- Find the balance between “cool” and clear
- Narrow down your list of names with five easy tests
Table of ContentsIntroduction
Step 1. Setting the Criteria: How to Know What Is Good
Step 2. Brainstorming: How to Get the Ideas Out
Step 3. Compiling: Going from Ideas to Names
Step 4. Widening the Net: Using Research as a Tool
Step 5. Deciding on the Name: What to Cut, What to Keep
Next Steps
