Description
Book SynopsisThe Lean Approach to Digital Transformation: From Customer to Code and From Code to Customer is organized into three parts that expose and develop the three capabilities that are essential for a successful digital transformation:
1. Understanding how to co-create digital services with users, whether they are customers or future customers. This ability combines observation, dialogue, and iterative experimentation. The approach proposed in this book is based on the Lean Startup approach, according to an extended vision that combines Design Thinking and Growth Hacking. Companies must become truly customer-centric, from observation and listening to co-development. The revolution of the digital age of the 21st century is that customer orientation is more imperative -- the era of abundance, usages rate of change, complexity of experiences, and shift of power towards communities -- are easier, using digital tools and digital communities.
2. Developi
Table of Contents
Part 1: Digital transformation: Customer orientation and homeostasis Chapter 1 Why a digital transformation? Chapter 2 Homeostasis: continuous adaptation to change Chapter 3 Lean Startup: Lean principles applied to co-creation Part II: Exponential information systems Chapter 4 The Information System as a foundation for digital transformation Chapter 5 Artificial intelligence and machine learning Chapter 6 Governance, architecture and situational potential Part III: Software platforms and service factories Chapter 7 DevOps and software factories Chapter 8 Putting platforms at the service of digital transformation Conclusion
