Description
Book SynopsisLanguages convey messages, have a heuristic or semantic content, and operate through a conventional system of symbols and codes. In this book, it is shown that tourism, in the act of promotion, as well as in the accounts of its practitioners and clients, has a discourse of its own. The language of tourism is however much more than just a metaphor. Through pictures, brochures and other media, the language of tourism attempts to seduce millions of people into becoming tourists and subsequently to control their attitudes and behaviour. Tourists, in turn, contribute further to this language through the communication of their experiences. This book provides the first sociolinguistic treatment of tourism. It draws on both semiotic analyses of tourism and on the content of promotional material produced by the tourism industry. The author writes in a way that is both rigorous but accessible. Providing a highly original treatment, the book is of interest to all studying tourism from a social sc
Table of Contents1: Tourism as Language 2: A growing awareness of tourism as language 3: Four major theoretical perspectives on tourism and their socio-linguistic correlates 4: Properties of the Language of Tourism 5: Convergent properties 6: Divergent properties 7: Tourism as a Language of Social Control 8: Tourism as a language of social control in the prototypical forms of tourism 9: Tourism as a language of social control in contemporary tourism 10: The linguistic underpinnings of tourism as a language of social control 11: Tourism as a language of social control in promotional material 12: Tourism as a language of social control in hotels and resorts 13: Tourism as a language of social control in touring 14: The Media of the Language of Tourism 15: Media classification schemes 16: A new method of classification 17: Techniques of the Language of Tourism 18: Verbal techniques 19: Visual techniques 20: Verbal and visual techniques combined 21: Registers of the Language of Tourism 22: Many tourism themes - several registers of the language of tourism 23: Ol’ talk - the register of nostalgia tourism 24: Spasprech - the register of health tourism 25: Gastrolingo - the register of food and drink 26: Greenspeak - the register of eco-tourism
