Description

Book Synopsis
Today's customers are overwhelmed by information and endless consumer options. In this environment, salespeople don't have all day to convince the customer. In fact, Mark Joyner says that salespeople actually have about three seconds in which to convince the customer to buy; after that, it's game over.

Table of Contents
Preface.

Acknowledgements.

Author Biography.

Introduction: (Three Seconds).

Chapter 1. The Magic Window.

Chapter 2. The Core Imperative of Business.

Chapter 3. The Big Four Questions.

Chapter 4. What is The Irresistible Offer?

Chapter 5. What is Not The Irresistible Offer?

Chapter 6. Elements of The Irresistible Offer.

Chapter 7. The Great Formula.

Chapter 8. Offer Intensifiers.

Chapter 9. The Offer Continuum.

Chapter 10. The Great Offers in History.

Chapter 11. Word of Mouth from Flaming Lips.

Appendix A: Selling Yourself in Three Seconds or Less.

Appendix B: A Note to Salesmen.

Glossary.

Index.

The Irresistible Offer

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    A Hardback by Mark Joyner

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      Book details

      Publisher John Wiley & Sons Inc
      Published 23 September 2005
      ISBN-13 9780471738947
      978-0471738947
      ISBN-10 0471738948
      Also in:
      Business, Finance & Law Sales and marketing

      Description

      Book Synopsis
      Today's customers are overwhelmed by information and endless consumer options. In this environment, salespeople don't have all day to convince the customer. In fact, Mark Joyner says that salespeople actually have about three seconds in which to convince the customer to buy; after that, it's game over.

      Table of Contents
      Preface.

      Acknowledgements.

      Author Biography.

      Introduction: (Three Seconds).

      Chapter 1. The Magic Window.

      Chapter 2. The Core Imperative of Business.

      Chapter 3. The Big Four Questions.

      Chapter 4. What is The Irresistible Offer?

      Chapter 5. What is Not The Irresistible Offer?

      Chapter 6. Elements of The Irresistible Offer.

      Chapter 7. The Great Formula.

      Chapter 8. Offer Intensifiers.

      Chapter 9. The Offer Continuum.

      Chapter 10. The Great Offers in History.

      Chapter 11. Word of Mouth from Flaming Lips.

      Appendix A: Selling Yourself in Three Seconds or Less.

      Appendix B: A Note to Salesmen.

      Glossary.

      Index.

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