Description
Book SynopsisToday's customers are overwhelmed by information and endless consumer options. In this environment, salespeople don't have all day to convince the customer. In fact, Mark Joyner says that salespeople actually have about three seconds in which to convince the customer to buy; after that, it's game over.
Table of ContentsPreface.
Acknowledgements.
Author Biography.
Introduction: (Three Seconds).
Chapter 1. The Magic Window.
Chapter 2. The Core Imperative of Business.
Chapter 3. The Big Four Questions.
Chapter 4. What is The Irresistible Offer?
Chapter 5. What is Not The Irresistible Offer?
Chapter 6. Elements of The Irresistible Offer.
Chapter 7. The Great Formula.
Chapter 8. Offer Intensifiers.
Chapter 9. The Offer Continuum.
Chapter 10. The Great Offers in History.
Chapter 11. Word of Mouth from Flaming Lips.
Appendix A: Selling Yourself in Three Seconds or Less.
Appendix B: A Note to Salesmen.
Glossary.
Index.
