Description
Book SynopsisIn order for an organization to thrive in a competitive business environment, its strategy, people, and branding must be fully optimized. The Innovative Lean Machine: Synchronizing People, Branding, and Strategy to Win in the Marketplace explains how to use Lean principles and visual tools to maximize these core components in any business.
The book demystifies theory with examples of the various visual tools any organization can rely on during the idea generation, product development, and branding processes. Filled with easy-to-follow graphics, charts, and tables, the text provides a simple, yet effective, series of visual frameworks that readers can immediately apply with little or no difficulty.
Describing how to ensure your business planning reflects what is most valuable to your customers, this resource presents the insights of a creative thought process that drives innovative solutions. It considers the key aspects of Lean that can
Trade Review
Tony Sgroi's new book is well organized, well written, and well worth reading. It's the only book I know that documents everything you need to do to build a successful company: brand, people, and strategy.
—Al Ries, Legendary Branding Strategist, Bestselling Author, and Originator of the Concept of Positioning
Tony Sgroi presents the key drivers for a winning company. By following his creative frameworks for building a recognized brand, developing a strong market strategy, and selecting great people to drive innovation, consumers will beat a path to your door.—Philip Kotler, S. C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University
The Innovative Lean Machine describes an insightful and very practical approach to developing the front-end market / branding strategy for your firm. The most difficult challenge in optimizing the new product development process is gaining a deep and empathic understanding of your market and your customer. This highly readable book provides unique and valuable tools to accomplish this goal. An excellent addition to your Lean enterprise bookshelf.—Ron Mascitelli, PMP, Author of Mastering Lean Product Development
Tony Sgroi's new book hits it out of the park. His path to branding, marketing, and strategy is methodical and on target. Tony strikes at core necessities required in building a successful company. This is the 'how-to' branding and strategy manual!—Rick Constantine, Vice President of Marketing & Global Business Unit Leader, Acme United Corporation
Table of ContentsAn Effective Business. Branding: Creating And Sustaining A Credible And Reputable Source. Visual Branding. Being First. Brand Focus. Effective Brand Communication. Brand Credentials. Effective People: Identify and Empower Them. The Cross-Functional Entrepreneur. Competence and Character: The Core of Trust and Leadership. Tools and Purpose. Strategy: Keep It Consistent with the Brand. Visual Strategy. A Qualitative View of Strategy. A Quantitative View of Strategy. A Study of Function and Emotion. Putting It All Together. Building Effective Teams. Aligning Business Activities.
