Description

Book Synopsis
In a time of automated personalized ads, artificially intelligent social robots, and smart devices in the homes of millions, it has become critically important to understand the impact of our digitized selves - especially upon our younger generations. When children as young as three can take their own selfies, and customise their own avatars, how should we respond to the opportunity and threat of digital personalization for young children?
Tracing thematic links between trends that are often addressed separately, and drawing on multidisciplinary research evidence, Kucirkova offers a comprehensive account of the effects of digitally-mediated personalization on children’s development of 'self'. Looking to the future, she provides a balanced account of the positives and negatives of personalisation against the backdrop of broader societal trends, such as globalisation/localisation, (de)centralisation of services and communication. Providing critical thinking tools, Kucirkova challenges us to understand the profound implications that the personal data economy and network-based technologies might have played in our own understanding of ourselves and each other.

Trade Review
'An astonishing amount of information for educators, other professionals and parents on almost every aspect of technology’s impact on children’s development of "self" and sense of agency. Dr Kucirkova has written a powerful book about the growing impact of technology induced personalization on children and our collective future. The book contains rich information to how children learn that is embedded in context including social science, child development, philosophy and literature. A must read!' -- Barry Zuckerman MD, Boston University School of Medicine, USA
'Anyone concerned about the impact of technology on their life and the lives of children should rush to read this book. This book will motivate teachers, parents, designers, policy makers, and users of technology to re-examine the implications of personalization in their lives. Drawing on technological advances, research findings, and theoretical insights Kucirkova identifies trade-offs, dilemmas, and paradoxes that deserve our attention. The book gives readers tools for thinking about the interacting factors determining how experiences are personalized. In one example, Kucirkova identifies the trade-offs that ensue when balancing personalization targeted to the individual and pluralization targeted to the overall audience. This distinction arises every time teachers make decisions about whether to assign the same book to their class or to let each student select their own book.' -- Marcia C. Linn, Evelyn Lois Corey Professor of Instructional Science, Graduate School of Education, University of California, Berkeley, USA

Table of Contents
Chapter 1. Personalization-Pluralization Chapter 2. Quantity and complexity Chapter 3. Agency Chapter 4. Acceleration Chapter 5. Density Chapter 6. Sequence Chapter 7. Distance

The Future of the Self: Understanding

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    £25.99

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    Order before 4pm today for delivery by Sat 18 Jul 2026.

    A Paperback / softback by Natalia Kucirkova

      Trusted by thousands of customers. See 2,385+ Customer Reviews

      View other formats and editions of The Future of the Self: Understanding by Natalia Kucirkova

      Publisher: Emerald Publishing Limited
      Publication Date: 01/02/2021
      ISBN13: 9781800439450, 978-1800439450
      ISBN10: 1800439458

      Description

      Book Synopsis
      In a time of automated personalized ads, artificially intelligent social robots, and smart devices in the homes of millions, it has become critically important to understand the impact of our digitized selves - especially upon our younger generations. When children as young as three can take their own selfies, and customise their own avatars, how should we respond to the opportunity and threat of digital personalization for young children?
      Tracing thematic links between trends that are often addressed separately, and drawing on multidisciplinary research evidence, Kucirkova offers a comprehensive account of the effects of digitally-mediated personalization on children’s development of 'self'. Looking to the future, she provides a balanced account of the positives and negatives of personalisation against the backdrop of broader societal trends, such as globalisation/localisation, (de)centralisation of services and communication. Providing critical thinking tools, Kucirkova challenges us to understand the profound implications that the personal data economy and network-based technologies might have played in our own understanding of ourselves and each other.

      Trade Review
      'An astonishing amount of information for educators, other professionals and parents on almost every aspect of technology’s impact on children’s development of "self" and sense of agency. Dr Kucirkova has written a powerful book about the growing impact of technology induced personalization on children and our collective future. The book contains rich information to how children learn that is embedded in context including social science, child development, philosophy and literature. A must read!' -- Barry Zuckerman MD, Boston University School of Medicine, USA
      'Anyone concerned about the impact of technology on their life and the lives of children should rush to read this book. This book will motivate teachers, parents, designers, policy makers, and users of technology to re-examine the implications of personalization in their lives. Drawing on technological advances, research findings, and theoretical insights Kucirkova identifies trade-offs, dilemmas, and paradoxes that deserve our attention. The book gives readers tools for thinking about the interacting factors determining how experiences are personalized. In one example, Kucirkova identifies the trade-offs that ensue when balancing personalization targeted to the individual and pluralization targeted to the overall audience. This distinction arises every time teachers make decisions about whether to assign the same book to their class or to let each student select their own book.' -- Marcia C. Linn, Evelyn Lois Corey Professor of Instructional Science, Graduate School of Education, University of California, Berkeley, USA

      Table of Contents
      Chapter 1. Personalization-Pluralization Chapter 2. Quantity and complexity Chapter 3. Agency Chapter 4. Acceleration Chapter 5. Density Chapter 6. Sequence Chapter 7. Distance

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