Description

Book Synopsis

A new breakthrough idea about how to win customer loyalty from Matthew Dixon, the bestselling author of The Challenger Sale

Everyone knows that the best way to create customer loyalty is with service so good, so over the top, that it surprises and delights. But what if everyone is wrong?

In their acclaimed bestseller The Challenger Sale, Matthew Dixon and his colleagues at CEB busted longstanding myths about sales. Now they''ve turned to a new vital business subject - customer loyalty - with a book that turns conventional wisdom on its head.

Companies devote untold time and resources trying to dazzle customers. Yet CEB''s careful research proves that is wildly overrated: loyalty has a lot more to do with how well companies deliver on their basic promises than on how dazzling the service experience might be. Forget bells and whistles and just solve your customer''s problems.

The Effortless Experience lays out the four pi

The Effortless Experience

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    £15.29

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    RRP £16.99 – you save £1.70 (10%)

    Order before 4pm tomorrow for delivery by Sat 20 Jun 2026.

    A Paperback / softback by Matthew Dixon, Nicholas Toman, Rick DeLisi

    7 in stock

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      Publisher: Penguin Books Ltd
      Publication Date: 26/09/2013
      ISBN13: 9780241003305, 978-0241003305
      ISBN10: 024100330X
      Also in:
      Business, Finance & Law Sales and marketing Health & Wellbeing Advice on careers and achieving success Self Help & Mindfulness

      Description

      Book Synopsis

      A new breakthrough idea about how to win customer loyalty from Matthew Dixon, the bestselling author of The Challenger Sale

      Everyone knows that the best way to create customer loyalty is with service so good, so over the top, that it surprises and delights. But what if everyone is wrong?

      In their acclaimed bestseller The Challenger Sale, Matthew Dixon and his colleagues at CEB busted longstanding myths about sales. Now they''ve turned to a new vital business subject - customer loyalty - with a book that turns conventional wisdom on its head.

      Companies devote untold time and resources trying to dazzle customers. Yet CEB''s careful research proves that is wildly overrated: loyalty has a lot more to do with how well companies deliver on their basic promises than on how dazzling the service experience might be. Forget bells and whistles and just solve your customer''s problems.

      The Effortless Experience       lays out the four pi

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