Description

Book Synopsis
If economics is about the allocation of resources, then what is the most precious resource in our information economy? Certainly not information, for we are drowning in it. No, what we are short of is the attention to make sense of that information. This title traces our move from an economy of things and objects to an economy of attention.

Trade Review
"I personally find this head-smackingly insightful. Of course! Money may make the world go 'round, but it's attention that we increasingly sell, hoard, compete for, and fuss over....The real news is that just about all of us - whether we participate in the market as producers or consumers - live increasingly in the attention economy as well." - Andrew Cassel, Philadelphia Inquirer "Lanham's points are strong and well-researched....If style is going to increasingly operate as the decision-making arbiter, Lanham should be commended on his: clear, jargon-free, and forward-thinking." - Publishers Weekly "It's refreshing to read a deeply literary mind who embraces the information age, and wants to focus on its civilizing possibilities rather than flee from the screens in horror." - Pat Kane, Independent (UK)"

The Economics of Attention Style and Substance

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    A Paperback / softback by Richard A. Lanham

    £18.00

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      Book details

      Publisher The University of Chicago Press
      Published 1 September 2007
      ISBN-13 9780226468679
      978-0226468679
      ISBN-10 0226468674
      Also in:
      Information theory

      Description

      Book Synopsis
      If economics is about the allocation of resources, then what is the most precious resource in our information economy? Certainly not information, for we are drowning in it. No, what we are short of is the attention to make sense of that information. This title traces our move from an economy of things and objects to an economy of attention.

      Trade Review
      "I personally find this head-smackingly insightful. Of course! Money may make the world go 'round, but it's attention that we increasingly sell, hoard, compete for, and fuss over....The real news is that just about all of us - whether we participate in the market as producers or consumers - live increasingly in the attention economy as well." - Andrew Cassel, Philadelphia Inquirer "Lanham's points are strong and well-researched....If style is going to increasingly operate as the decision-making arbiter, Lanham should be commended on his: clear, jargon-free, and forward-thinking." - Publishers Weekly "It's refreshing to read a deeply literary mind who embraces the information age, and wants to focus on its civilizing possibilities rather than flee from the screens in horror." - Pat Kane, Independent (UK)"

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