Description
Book SynopsisAlong with its interrelated companion volume,
The Technology, Business, and Economics of Streaming Video, this book examines the next generation of TV-online video. It reviews the elements that lead to online platforms and video clouds and analyzes the software and hardware elements of content creation and interaction, and how these elements lead to different styles of video content.
What are the models of this new content? What kind of cultural and societal acceleration can we expect? What are the societal implications of the next-generation media system? What problems are emerging? What kind of market power is emerging in media industries, around the world? And how can one deal with them? The author addresses these questions with facts and figures, ranging across technology, economics, communications studies, business, policy, and law. He reviews the regulatory options, and recommends a new approach for video media.
Media professionals in academia, management, technology, policy and creative production will value the approachable yet thorough information presented in The Content, Impact, and Regulation of Streaming Video.
Trade Review'In this two-volume tour-de-force
on video, Noam nails the multi-dimensional answers to what is consumed and how it is consumed. The passage of video through programmable devices invites unconstrained transformation.' -- - Vint Cerf, VP and Chief Internet Evangelist, Google
'These books show how the world's most impactful medium for entertainment, information, education and marketing will evolve -- and why. No one is more qualified to project and describe the future of the media business, technology and regulation than Eli Noam. Numerous authors have chronicled the media industry's past and present, but this is the first description I’ve seen of where it is going and what it will look like in the future.' -- Bob Zitter, Media Technology Advisor and former HBO Chief Technology Officer
'Professor Noam sees technical advances driving dramatic change in such areas as digital video infrastructures and services, particular business models, and the reshaping of the media industry, such as around the market power of cloud video services. These developments raise major social and economic issues for regulators, such as around greater concentration. Professor Noam's insights will enable students, media scholars, practitioners and the policy community to anticipate these transformations and shape policy and practice in ways that will better serve the increasingly diverse interests of the public but also the vitality of digital age media.' -- - Emeritus Professor William H. Dutton, University of Southern California, US and Oxford University, UK
‘Changing media consumers’ behaviors, further advances in digital technologies and a dramatic health and economic crisis, combine to transform the media and telecommunications industries. Eli Noam’s new books present us with current, comprehensive,in-depth, analyses of unprecedented dimensions. The Columbia Professor offers essential present and future industry perspectives to readers, scholars, students, managers and policy makers.’ -- - Gerard Pogorel, Professor of Economics Emeritus, Institut Polytechnique de Paris, Telecom Paris, CNRS Interdisciplinary Innovation Institute I3, France
‘The Internet, now 50 years old, was not built for video, but today video is most of what it carries. Professor Noam does it for us again with his two volumes about the content of streaming video, in the broadest context, as next-generation television.’ -- - Bob Metcalfe, Internet Pioneer, now UTAustin Professor of Innovation and Entrepreneurship, US
Table of ContentsContents: 1. Introduction: The Impending Revolution in Video Technology and its Impact on Media Content and Regulation 2. The Three Generations of TV 3. The Dynamics of Content 4. New-Style Content 5. Market Power in Cloud Video 6. Societal Impacts 7. Regulating Online Video Content: Models and Issues 8. Regulating Online Video Infrastructure: Issues and Institutions 9. Dealing with the Market Power of Video 10, Observations and Conclusions Index
