Description
Book SynopsisIn the end, the Get-Out-the Vote campaigns shed light not only on the problem of voter turnout in the 1920s, but on some of the problems that hamper the practice of full democracy even today.
Trade ReviewNot only illuminates an aspect of the 1920s that has not received sufficient attention but, in doing so, it also propounds a provocative thesis that historians will need to address. -- Nicholas Burckel History 2005 Gidlow's topic is a timely one. Her account of the largely forgotten GOTV campaigns of the 1920s may carry lessons for the present era. -- Nikki Mandell American Historical Review 2005 Gidlow's... observations are helpful for serious students of marketing and political science. Minneapolis Star Tribune 2004 Gidlow has achieved much, giving us a new understanding of political cultures and how they are created and transformed. No one should henceforth assume that Get Out the Vote campaigns are innocuous. -- Gayle Gullett Journal of American History 2006
Table of ContentsAcknowledgments
Introduction: Making Dominance
1. "Civic Slackers" and "Poll Dodgers": Nonvoting and the Construction of Discursive Dominance
2. "A Whole Fleet of Campaigns": The Get-Out-the-Vote Campaigns in Overview
3. "Vote as You Please—But Vote!": The Leadership of the Get-Out-the-Vote Campaigns
4. "Good for at Least 100 Votes": The Get-Out-the-Vote Campaigns at the Local Level
5. The Expert Citizen: Civic Education and the Remaking of Civic Hierarchies
6. The Methods of Wrigley and Barnum: The Get-Out-the-Vote Campaigns and the Commodification of Political Culture
Conclusion: The New Regime
Abbreviations
Notes
A Note on Method and Sources
Index
