Description

Book Synopsis
Inclding chapters on interactive advertising and integrated advertising, this edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media.

Trade Review
'Invaluable' - Creative Review
'Hands down the best creative advertising book I have ever read!' - Inspired Magazine
'Sound advice for advertising creatives' - Communication Arts

Table of Contents
1: Basic Tools; 2: The Strategy; 3: Print; 4: The Campaign; 5: The Tagline; 6: Generating Strategies & Ideas; 7: TV; 8: Ambient; 9: Interactive; 10: Social; 11: Copy; 12: Radio; 13: Integrated; 14: Execution; 15: Presenting & Selling Your Work; 16: The Student Book; 17: Conclusion

The Advertising Concept Book Think Now Design

    Product form

    A Hardback by Pete Barry

    £21.25

    Includes FREE delivery

    RRP £25.00 – you save £3.75 (15%)

    Order before 4pm tomorrow for delivery by Wed 9 Sep 2026.

    1 in stock

      Trusted by thousands of customers. See 2,385+ Customer Reviews

      View other formats and editions of The Advertising Concept Book Think Now Design by Pete Barry

      Book details

      Publisher Thames & Hudson Ltd
      Published 11 August 2016
      ISBN-13 9780500518984
      978-0500518984
      ISBN-10 050051898X
      Also in:
      Non Fiction Business, Finance & Law Advertising

      Description

      Book Synopsis
      Inclding chapters on interactive advertising and integrated advertising, this edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media.

      Trade Review
      'Invaluable' - Creative Review
      'Hands down the best creative advertising book I have ever read!' - Inspired Magazine
      'Sound advice for advertising creatives' - Communication Arts

      Table of Contents
      1: Basic Tools; 2: The Strategy; 3: Print; 4: The Campaign; 5: The Tagline; 6: Generating Strategies & Ideas; 7: TV; 8: Ambient; 9: Interactive; 10: Social; 11: Copy; 12: Radio; 13: Integrated; 14: Execution; 15: Presenting & Selling Your Work; 16: The Student Book; 17: Conclusion

      Recently viewed products

      © 2026 Book Curl

        • American Express
        • Apple Pay
        • Diners Club
        • Discover
        • Google Pay
        • Maestro
        • Mastercard
        • PayPal
        • Shop Pay
        • Union Pay
        • Visa

        Login

        Forgot your password?

        Don't have an account yet?
        Create account