Description

Book Synopsis
Inclding chapters on interactive advertising and integrated advertising, this edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media.

Trade Review
'Invaluable' - Creative Review
'Hands down the best creative advertising book I have ever read!' - Inspired Magazine
'Sound advice for advertising creatives' - Communication Arts

Table of Contents
1: Basic Tools; 2: The Strategy; 3: Print; 4: The Campaign; 5: The Tagline; 6: Generating Strategies & Ideas; 7: TV; 8: Ambient; 9: Interactive; 10: Social; 11: Copy; 12: Radio; 13: Integrated; 14: Execution; 15: Presenting & Selling Your Work; 16: The Student Book; 17: Conclusion

The Advertising Concept Book Think Now Design

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    £21.25

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    RRP £25.00 – you save £3.75 (15%)

    Order before 4pm today for delivery by Sat 13 Jun 2026.

    A Hardback by Pete Barry

    15 in stock

      Trusted by thousands of customers. See 2,385+ Customer Reviews

      View other formats and editions of The Advertising Concept Book Think Now Design by Pete Barry

      Publisher: Thames & Hudson Ltd
      Publication Date: 11/08/2016
      ISBN13: 9780500518984, 978-0500518984
      ISBN10: 050051898X
      Also in:
      Non Fiction Business, Finance & Law Advertising

      Description

      Book Synopsis
      Inclding chapters on interactive advertising and integrated advertising, this edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media.

      Trade Review
      'Invaluable' - Creative Review
      'Hands down the best creative advertising book I have ever read!' - Inspired Magazine
      'Sound advice for advertising creatives' - Communication Arts

      Table of Contents
      1: Basic Tools; 2: The Strategy; 3: Print; 4: The Campaign; 5: The Tagline; 6: Generating Strategies & Ideas; 7: TV; 8: Ambient; 9: Interactive; 10: Social; 11: Copy; 12: Radio; 13: Integrated; 14: Execution; 15: Presenting & Selling Your Work; 16: The Student Book; 17: Conclusion

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