Description
Book SynopsisThis book offers a critical examination of the 2023 Fédération Internationale de Football Association (FIFA) Women's World Cup, being held in Australia and Aotearoa New Zealand. Drawing on perspectives from sociology, history, political science, and management, it sheds new light on the development of women's soccer and on women's sport more broadly.
This book examines the politics of the build-up to the tournament, including the bidding process, as well as how the tournament has been represented in the media, the governance structures of the tournament itself, and policy proposals designed to leave an enduring legacy for women and girls in sport. The 2023 FIFA Women's World Cup is the first Women's World Cup to be held in the Southern Hemisphere and the first to be held with an expanded 32-team format. This book shows why the 2023 FIFA Women's World Cup represents a unique opportunity to enhance our understanding of women's football, gender-oriented sport development initiati
Trade Review
'In conjoined sporting, social, cultural, economic, political, and/or geographical terms, The 2023 FIFA Women’s World Cup: Politics, Representation, & Management aggregates an intriguing and multifaceted understanding of an event which occupies an increasingly prominent place within the global sporting landscape. As much a collective research project as an edited anthology (one or more of the editors are involved in the overwhelming majority of the chapters), The 2023 FIFA Women’s World Cup makes an important contribution to the sporting mega-event literature. It provides a vivid and interdisciplinary reading of the tournament’s location, structure, and representation which, albeit long overdue, finally brings the FIFA Women’s World Cup under the critical academic spotlight warranted by its manifold significance. Furthermore, without resorting to any form of uncritical romanticism, the book suggests how the Australia and Aotearoa New Zealand co-hosted 2023 FIFA Women’s World Cup tournament’s more progressive aspects offer something of a counterpoint to the entrenched orthodoxies of major sporting events more generally. A must-read for anyone with a serious interest in the complexities, and transformative potentialities, of contemporary sport culture.'
David L. Andrews, Professor of Physical Cultural Studies at the University of Maryland - College Park, USA
Table of ContentsIntroduction: The 2023 FIFA Women’s World Cup: Politics, representation, and management
ADAM BEISSEL, JULIE E. BRICE, VERITY POSTLETHWAITE, AND ANDREW GRAINGER
The hosts of the 2023 FIFA Women’s World Cup: Australia and Aotearoa New Zealand
VERITY POSTLETHWAITE, JULIE E. BRICE, ANDREW GRAINGER, AND ADAM BEISSEL
PART I
Contextualizing the 2023 FIFA Women’s World Cup
1 Contextualising and chronicling the gender equality provisions in FIFA’s 2016 governance reforms: Situating the FIFA Women’s World Cup 2023
CATHERINE ORDWAY AND MOYA DODD
2 The precarious labour of women footballers: A shadow in the light of the 2023 FIFA Women’s World Cup
TARLAN CHAHARDOVALI
3 Tracing FIFA’s “flagship women’s competition” and its use of legacy from 1991 to 2023
VERITY POSTLETHWAITE, ADAM BEISSEL, JULIE E. BRICE, AND ANDREW GRAINGER
PART II
The politics of the 2023 FIFA Women’s World Cup bidding
4 FIFA 2.0, FIFA Women’s Football Strategy, and the bid process for the 2023 FIFA Women’s World Cup: A new hope
ADAM BEISSEL, VERITY POSTLETHWAITE, ANDREW GRAINGER, AND JULIE E. BRICE
5 As One 2023, conjunctural politics, and commercialisation of gender equality and women’s empowerment: The force awakens
ADAM BEISSEL, VERITY POSTLETHWAITE, ANDREW GRAINGER, AND JULIE E. BRICE
6 FIFA Women’s World Cup 2023 and Sports Diplomacy at a Confederation Level: The galactic alliance
GAVIN PRICE AND VERITY POSTLETHWAITE
PART III
Australia/New Zealand bid marketing, media, and representation
7 Gender, branding, and the Australia and Aotearoa New Zealand As One 2023 social media strategy: Winning the Women’s World Cup
ADAM BEISSEL, VERITY POSTLETHWAITE, AND ANDREW GRAINGER
8 A content analysis of Australian and Aotearoa New Zealand online news media coverage of the bid process for the 2023 FIFA Women’s World Cup: We did it
ELEANOR CRABILL, CALLIE MADDOX, AND ADAM BEISSEL
9 The marketing and branding of Indigeneity in the FIFA Women’s World Cup 2023: Marketing Māori
BEVAN ERUETI, ANDREW GRAINGER, AND HILLARY J. HALDANE
PART IV
Policy and management in the lead-up to the 2023 FIFA Women’s World Cup
10 An analysis of Aotearoa New Zealand’s leverage strategies for the Women’s Cricket, Rugby, and Football World Cups
JULIE E. BRICE, ANDREW GRAINGER, ADAM BEISSEL, AND VERITY POSTLETHWAITE
11 The 2023 Football Women’s World Cup and Australia’s sporting ambitions: A Decade of Green and Gold
ANDREW GRAINGER, ADAM BEISSEL, ASHLEIGH-JANE THOMPSON, AND JULIE E. BRICE
12 The 2023 FIFA Women’s World Cup and football development in Oceania: Beyond Australia and Aotearoa New Zealand
CALLIE BATTS MADDOX AND ELEANOR CRABILL
