Description
Book SynopsisTracing the history of televised news, from the household names of the late 1940s and early '50s, like Eric Sevareid and Walter Cronkite, through the rise of cable, the political power of Fox News, and more, this book shows us an industry in transition, where news magazines and celebrity profiles vie with political news and serious investigations.
Trade Review"As television news becomes more partisan, more emotional, and leans more toward the trivial, the blame usually falls on venal media moguls and cynical journalists. That's the Way It Is reminds us that the structure of the competitive environment, government regulation, and most importantly the preferences of the audience have always shaped the news we see on TV. This is an important book because it reminds us that even if we don't like the picture, we are actually looking in a mirror." (Jack Fuller, former editor and publisher of the Chicago Tribune and author of News Values)
