Description

Book Synopsis
Television in the Multichannel Age is a comprehensive, multidisciplinary approach to the history of multichannel television in all its forms from cable to direct-to-home satellite and beyond. Chapter by chapter, the book traces the evolution of cable television from its pre-historical origins in the late 1940s to the communications satellites and DBS distribution systems of the modern digital age, both in the U.S. and internationally.

  • Guides the reader through the history of multichannel television from its origins in the 40s to the modern age
  • Discusses factors that influence today's television landscape including government policy-making, emerging technologies, and the public's programming tastes
  • Concentrates on domestic multichannel technologies while considering global impacts of these technologies
  • Includes newly discovered oral history transcripts, personal interviews, go

    Trade Review
    "Megan Mullen tells the story of American cable television the way it should be told: small-town start-ups, daring entrepreneurs, rising media moguls, unexpected outcomes of media regulation, new communication technologies, proliferation of viewing choices, and ever-growing audiences. Television in the Multichannel Age is top-notch scholarship that is also and immensely useful reading for students in the classroom."
    --Jim Schwoch, Northwestern University

    “The author … has done a good job of condensing sixty years of cable history into a tight, well-organized summary. An excellent overview of the industry.” Television Quarterly

    “Mullen writes in an accessible style, tackles both technical and business history, and adds a dash of colorful business people. She also wisely includes international developments as a counterpoint to this very American story. Recommended.” Choice


    "Mullen writes in an accessible style, tackles both technical and business history, and adds a dash of colorful business people. She also wisely includes international developments as a counterpoint to this very American story." R.W. Morrrow, Morgan State University



    Table of Contents
    List of Illustrations.

    Preface.

    1. Introduction.

    2. Cable Pre-history and the Community Antenna Pioneers: before 1960.

    3. Regulatory Beginnings: 1960-7.

    4. "Blue Sky": 1968-74.

    5. Cable Meets Satellite: 1975-80.

    6. The Satellite Years: 1980-92.

    7. Multichannel Television's Mature Years: 1993-Present.

    8. The View from 2007: The Future of Multichannel Television.

    Bibliography.

    Index.

Television in the Multichannel Age

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    £80.70

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    RRP £84.95 – you save £4.25 (5%)

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    A Hardback by Megan Mullen

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      View other formats and editions of Television in the Multichannel Age by Megan Mullen

      Publisher: John Wiley and Sons Ltd
      Publication Date: Publication Date: 11/01/2008
      ISBN13: 9781405149693, 978-1405149693
      ISBN10: 1405149698

      Description

      Book Synopsis
      Television in the Multichannel Age is a comprehensive, multidisciplinary approach to the history of multichannel television in all its forms from cable to direct-to-home satellite and beyond. Chapter by chapter, the book traces the evolution of cable television from its pre-historical origins in the late 1940s to the communications satellites and DBS distribution systems of the modern digital age, both in the U.S. and internationally.

      • Guides the reader through the history of multichannel television from its origins in the 40s to the modern age
      • Discusses factors that influence today's television landscape including government policy-making, emerging technologies, and the public's programming tastes
      • Concentrates on domestic multichannel technologies while considering global impacts of these technologies
      • Includes newly discovered oral history transcripts, personal interviews, go

        Trade Review
        "Megan Mullen tells the story of American cable television the way it should be told: small-town start-ups, daring entrepreneurs, rising media moguls, unexpected outcomes of media regulation, new communication technologies, proliferation of viewing choices, and ever-growing audiences. Television in the Multichannel Age is top-notch scholarship that is also and immensely useful reading for students in the classroom."
        --Jim Schwoch, Northwestern University

        “The author … has done a good job of condensing sixty years of cable history into a tight, well-organized summary. An excellent overview of the industry.” Television Quarterly

        “Mullen writes in an accessible style, tackles both technical and business history, and adds a dash of colorful business people. She also wisely includes international developments as a counterpoint to this very American story. Recommended.” Choice


        "Mullen writes in an accessible style, tackles both technical and business history, and adds a dash of colorful business people. She also wisely includes international developments as a counterpoint to this very American story." R.W. Morrrow, Morgan State University



        Table of Contents
        List of Illustrations.

        Preface.

        1. Introduction.

        2. Cable Pre-history and the Community Antenna Pioneers: before 1960.

        3. Regulatory Beginnings: 1960-7.

        4. "Blue Sky": 1968-74.

        5. Cable Meets Satellite: 1975-80.

        6. The Satellite Years: 1980-92.

        7. Multichannel Television's Mature Years: 1993-Present.

        8. The View from 2007: The Future of Multichannel Television.

        Bibliography.

        Index.

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