Description
Book SynopsisGrant Leboff is the founder of Sticky Marketing Ltd., a consultancy which advises clients on sales and marketing strategies, building their brand and positioning it as market leader in their particular sector. A regular speaker at conferences around the world, he is also a contributor to many business magazines and newspapers including,
The Daily Telegraph,
The Independent, and
The Financial Times. Grant is also the author of the best-selling book,
Sales Therapy, published by Wiley.
Trade Review"...should be considered nothing less than gospel." * Elite Business Magazine *
"Grant says the world wide web has commoditised the world, and being good at what you do is the minimum entry level to be allowed to compete - this is very powerful advice. It's not about what your business does, it's about how it does it, and who you do it for." * Talk Business *
Table of Contents
- Section - ONE: Prologue;
- Section - TWO: Setting the scene;
- Chapter - 01: Printing press to world wide web;
- Chapter - 02: Scarcity to abundance;
- Chapter - 03: Transactions to engagement;
- Section - THREE: Developing an effective marketing strategy;
- Chapter - 04: Benefits to problems;
- Chapter - 05: Products to experiences;
- Chapter - 06: Unique selling point to customer engagement points;
- Section - FOUR: Communicating the message;
- Chapter - 07: Messages to conversations;
- Chapter - 08: Image to reputation;
- Chapter - 09: Controlling to sharing;
- Section - FIVE: It’s not about you, it’s about the customer;
- Chapter - 10: Advertisements to content;
- Chapter - 11: Broadcast to discovery;
- Chapter - 12: Static to mobile;
- Section - SIX: Epilogue; Customers to communities
