Description
Book SynopsisIn The Social Media 100, social media expert and blogger Chris Brogan presents the best practices for growing the value of your social media and social networking marketing efforts. Chris has spent two years researching what the best businesses are doing with social media and how they're doing it.
Trade Review'...interested in social media...and want to establish ways it might work for you this is a good place to start .' (Financial Advisor, March 2011).
Table of ContentsAcknowlegments xii
Introduction: Why in the World Should You Care? xiii
1. Above All Else—People 1
2. What Social Media Does Best 5
3. Social Media Does Not Replace Marketing Strategy 8
4. Making Business Sense of Social Media 11
5. Social Media as Personal Power 12
6. Social Media for Your Career 18
7. Threading Some Trends Together 23
8. The Vital Importance of Your Network 28
9. Using Social Networking and Media Offline 31
10. Velocity, Flexibility, Economy 32
11. Snake Oil in Social Media 37
12. Who Cares? 43
13. Participation: The Key to Social Media 44
14. Social Media is a Set, Not a Part 51
15. Media is a Mix—Get Mixing 56
16. Social Media Starter Pack 59
17. Five Starter Moves for Introducing Social Media into Your Organization 67
18. Five Starter Moves: Should Blogging Go Next? 68
19. Five Starter Moves: Audio and Video 73
20. Five Starter Moves: LinkedIn, Facebook, and Twitter 76
21. A Sample Social Media Toolkit 78
22. Social Media and Social Network Starting Points 84
23. What Friends and Seinfeld Teach You about Growing Your Audience 94
24. Twitter Revisited 97
25. Case Study: For Those Who Pea on Social Media 103
26. Basic Business Blogging Suggestions 105
27. A Sample Blogging Work Flow 111
28. If You Intend to Blog Seriously 118
29. Performance and Your Audience: Blogging Tips 120
30. Some Tips to Fine-Tune Your Blog 122
31. How to Create Business from a Blog 127
32. 50 Blog Topics Marketers Could Write for Their Companies 132
33. Growing Your Audience: Some Basics 135
34. Be Effective in Meetings, and Use Social Media Tools 140
35. Programming for the Masses: Social Computing 144
36. Creatives and Your Secret Mission 147
37. Advice for Traditional and Local News Media 149
38. Social Networks are Your Local Pubs 152
39. Facebook and the Social Graph: Who Benefits? 155
40. The Value of Networks 156
41. Five Things to Do at a Social Networking Meetup 162
42. Delivering Content Value to Market Your Product 164
43. The Community Play 165
44. The Power of Links 169
45. Authority, Ownership, and Mechanics 172
46. Enabling Peer Collaboration Using Social Networks 174
47. 10 Ways to Make Your Next Conference Better 176
48. Who is Secretly Pitching You? 178
49. The Sound of Content Ripping Free from Its Page 182
50. Social Media—Talk is Cheap for Businesses 185
51. The Community Ecosystem 191
52. Social Media Starter Moves for Freelancers 194
53. Making a Business from Social Media 203
54. Make Your Blog Design Work for You 206
55. Social Media Starter Moves for Real Estate 211
56. How Do Realtors Demonstrate Community? 214
57. Social Media Starter Moves for Entertainers 216
58. Social Media Starter Moves for Entrepreneurs 219
59. Customer Service Needs New Channels . . . or Does It? 222
60. What I Want a Social Media Expert to Know 224
61. On Managing a Community 226
62. Make Your LinkedIn Profile Work for You 230
63. Develop a Strong Personal Brand Online: Part 1 233
64. Develop a Strong Personal Brand Online: Part 2 236
65. 100 Personal Branding Tactics Using Social Media 240
66. Blog Topics for Business-to-Business Customers 249
67. Starting a Social Media Strategy 253
68. Social Media Strategy: The Planning Stage 257
69. Social Media Strategy: Aligning Goals and Measurements 259
70. Writing E-mail That Gets Answered 263
71. Where I Learn Even More 267
72. What Do You Think People Want from Your Site 269
73. Musicians Play for Tips: The Importance of Comments 271
74. 50 Ways Marketers Can Use Social Media to Improve Their Marketing 273
75. Should Hotels Have Social Networks? 278
76. Essential Skills of a Community Manager 280
77. 50 Steps to Establishing a Consistent Social Media Practice 283
78. How to Reach and Influence Prospects 288
79. How Content Marketing Will Shake the Tree 292
80. Write Your LinkedIn Profile for Your Future 293
81. Consider a Marketing Funnel 296
82. Content Networks and Storefronts 298
83. How to Do More with Less Time 302
84. Creating Honest Content Marketing 308
85. How I Do It 309
86. What I Want PR and Marketing Professionals to Know 313
87. Best Social Media Advice from chrisbrogan.com 315
Index 321
