Description
Book SynopsisAbout our authors
Edward H. Moore is a Professor Emeritus in the College of Communication and Creative Arts at Rowan University in Glassboro, New Jersey. Moore started his career as a school public relations practitioner and went on to serve more than 25 years as a public relations counselor, journalist, and educator working with a variety of corporate and educational organizations throughout North America, Europe, and Asia. Moore was managing editor of Communication Briefings, an international communications newsletter, and he previously served as Associate Director of the National School Public Relations Association. Moore taught public relations for more than 20 years. At Rowan University he was a Professor and Coordinator of the M.A. program in public relations. He holds an M.A. in school information services from Glassboro, New Jersey, State College, and is accredited in public relations by the Universal Accreditation Board.
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Table of Contents
Brief Contents PART I: ESSENTIAL CONSIDERATIONS
- The Importance of Public Relations
- Public Character of the School
- Understanding the Community
- Policies, Goals, and Strategies
- Administering the Program
PART II: RELATIONS WITH SPECIAL PUBLICS
- The Communication Process
- Communicating with Internal Publics
- Communicating with External Publics
- Crisis Communication
- Communication about School Services, Activities, and Events
PART III: COMMUNICATIONS TOOLS
- Working with the News Media
- Creating and Delivering Online and Print Communications
- Conducting Special Issue Campaigns
- Communication School Finance Issues
PART IV: EVALUATION - Communication Assessment and Accountability
Appendix A: Organizations that Could Be Helpful
