Description
Book SynopsisTokyo Disneyland has been analyzed mainly as an example of the globalization of the American leisure industry and its organizational culture. Looking at how the park is experienced by employees, management, and visitors, Raz shows that rather than being an agent of Americanization, it is a simulated America showcased by and for the Japanese.
Trade ReviewRaz’s study of Tokyo Disneyland (TDL) is a well-grounded case of domestication. The central question of the study is to examine how Walt Disney World, as a globalizing and imperialistic operation, has been reworked into the localized cultural networks of Japan… This book is a strong case of glocalization, collapsing the global and local. -- Eric K. W. Ma * Journal of Communication *
Raz’s socio-anthropological study describes how a significant piece of American business, ideology, and fantasy has been remade in Japan. Raz challenges the popular idea of Tokyo Disneyland as being a cultural imperialism. Rather, he found that it has succeeded precisely because it has become Japanese while marketing itself as American… [A] fine ethnography. -- M. Y. Rynn * Choice *
