Description
Book SynopsisThe Review of Marketing Research annual series provides articles by the marketing field's leading researchers and academicians. RMR publishes long chapters that are not only theoretically rigorous but also offer richer detail, including literature reviews, methodologies, empirical studies, emerging trends, and international developments.
Table of ContentsReview of Marketing Research, Naresh K. Malhotra; 1. A Re-Appraisal of the Role of Emotion in Consumer Behavior: Traditional and Contemporary Approaches, Allison R. Johnson and David W. Stewart; 2. The Eye of the Beholder: Beauty as a Concept in Everyday Discourse and the Collective Photographic Essay, Morris B. Holbrook; 3. Consumer Information Acquisition: A Review and an Extension, Lan Xia and Kent B. Monroe; 4. The Resource-Advantage Theory of Competition: A Review, Shelby D. Hunt and Robert M. Morgan; 5. Toward an Integrated Model of Business Performance, Sundar G. Bharadwaj and Rajan Varadarajan; 6. Consumers' Evaluative Reference Scales and Social Judgment Theory: A Review and Exploratory Study, Stephen L. Vargo and Robert F. Lusch; 7. Correspondence Analysis: Methodological Perspectives, Issues, and Applications, Naresh K. Malhotra, Betsy Charles Bartels, and Can Uslay
