Description

Book Synopsis
How do I market my restaurant to prospective customers? Do loyalty programs really work? How do I communicate with my local newspaper to get the biggest 'bang' for my marketing buck? By providing specific tools and methods tying marketing theory to practice, this book provides restaurant and foodservice managers with answers to these questions.

Table of Contents
Preface.

1. Introduction: What Am I Getting Myself Into?

2. Location: Where Am I Going to Put This Place?

3. Environmental Analysis: What Am I Up Against?

4. Identifying Markets: Who Are My Customers and What Do They Want?

5. Menu Development: What Should My Sales Kit Look Like?

6. Pricing: What Should I Charge for This Stuff?

7. Service: How Do I Get My Staff to Give the Right Amount of Attention?

8. Other Income Streams: How Much Extra Stuff Can I Sell?

9. Communications: How Do I Get on the Guest’s Radar Screen?

10. Technology: How Do I Surf My Way to Success?

11. Marketing Plan and Budget: How Do I Figure Out What to Do and How Much It Will Cost?

Resources.

Index.

Restaurant Marketing for Owners and Managers

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    £30.35

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    RRP £31.95 – you save £1.60 (5%)

    Order before 4pm today for delivery by Tue 18 Aug 2026.

    A Paperback / softback by Patti J. Shock, John T. Bowen, John M. Stefanelli

    10 in stock

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      View other formats and editions of Restaurant Marketing for Owners and Managers by Patti J. Shock

      Publisher: John Wiley & Sons Inc
      Publication Date: Publication Date: 07/11/2003
      ISBN13: 9780471226277, 978-0471226277
      ISBN10: 0471226270
      Also in:
      Hotel, hospitality and catering trades

      Description

      Book Synopsis
      How do I market my restaurant to prospective customers? Do loyalty programs really work? How do I communicate with my local newspaper to get the biggest 'bang' for my marketing buck? By providing specific tools and methods tying marketing theory to practice, this book provides restaurant and foodservice managers with answers to these questions.

      Table of Contents
      Preface.

      1. Introduction: What Am I Getting Myself Into?

      2. Location: Where Am I Going to Put This Place?

      3. Environmental Analysis: What Am I Up Against?

      4. Identifying Markets: Who Are My Customers and What Do They Want?

      5. Menu Development: What Should My Sales Kit Look Like?

      6. Pricing: What Should I Charge for This Stuff?

      7. Service: How Do I Get My Staff to Give the Right Amount of Attention?

      8. Other Income Streams: How Much Extra Stuff Can I Sell?

      9. Communications: How Do I Get on the Guest’s Radar Screen?

      10. Technology: How Do I Surf My Way to Success?

      11. Marketing Plan and Budget: How Do I Figure Out What to Do and How Much It Will Cost?

      Resources.

      Index.

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