Description
Book SynopsisOnline marketing just got sexier From Search Marketing right through to PR and Optimisation, this book is a must-have for anyone confronting the challenge of pimping a website. Karen Hanton, MBE, founder of toptable.
Trade Revieweasy to read, understand and implement Irish Tatler 'Her step-by-step descriptions are concise and in plain English, each step is illustrated with vivid screenshots and illustrations, making the coverage eminently digestible, even for complete novices. (Flybe, January 2012) a solid introduction to getting the most from your website. (PC Utilities, February 2012) The advice is practical, written in plain, jargon-free English, and useful whether you are a total novice or more experienced. (The Market, March 2012) This DIY guide will become a golden reference book and desk buddy for the online opportunist. (entrepreneurcountry.com, february 2012) This guide offers some practical, useful advice pitched at a level that requires only a basic understanding of digital marketing. (Financial Adviser, March 2012) Read this if you re aiming for the top and aren t afraid to put in the legwork to get there. (Sell it Online, April 2014)
Table of ContentsAcknowledgements ix
Foreword xi
Introduction xv
Day 1: Digital Marketing 1
Day 2: Keywords 19
Day 3: Keyword Tools 37
Day 4: SEO 49
Day 5: Marketing Tools 69
Day 6: Online Marketing 93
Day 7: Video Marketing 107
Day 8: Social Networking 119
Day 9: Social Media Tools 129
Day 10: PR 151
Day 11: PR Tools 167
Day 12: Email Marketing 193
Day 13: Email Marketing Tools 203
Day 14: TheEnd of the Beginning 219
Jargon Buster 227
Useful Resources 231
About the Expert Panel 241
About Paula Wynne 249
More Praise for Pimp My Site 251
Index 253
