Description

Book Synopsis

The 1960s was a decade of massive political and cultural change in Western Europe, as seismic shifts took place in in attitudes towards sexuality, gender, and motherhood in everyday life. Through case studies of British and French films, Pepsi and the Pill offers a fresh vision of a pivotal moment in European culture, exploring the many ways in which political activity and celebrated film movements mutually shaped each other in their views on gender, sexuality, and domesticity. As the specter of popular nationalism once again looms across Europe, this book offers a timely account of the legacy of crucial debates over issues including reproductive rights, migration, and reproductive nationalism at the intersection of political discourse, protest, and film.



Trade Review

“This is a beautifully written and meticulous work of research. Melissa Oliver-Powell excavates and gives voice to the repressed feminine of two determinedly priapic cinematic histories (British and French new waves); by offering compassionate and assiduous attention to the figure of the mother, Pepsi and The Pill renders apparent the political and social narratives that underpin and inform our conceptions of motherhood – as social construction and institution – in vehemently patriarchal societies and cultures.” • Anna Backman Rogers, University Gothenburg, Sweden



Table of Contents

Acknowledgements

Introduction: Generation Pepsi

Part I: ‘Conception’

Chapter 1. Maternal Products and the British Kitchen Sink
Chapter 2. The Mass-Reproduction of Mothering: Une Femme Mariée and Le Bonheur

Part II: ‘Gestation’

Chapter 3. The ‘Permissive’ Myth: Conservatism, Change, and Contraception in Swinging London
Chapter 4. Scene and Unscene: Reimagining Abortion in La Génération Pepsi

Part III: ‘Delivery’

Chapter 5. Whose Lineage is it Anyway? Migration and Racist Futurities
Chapter 6. Queer Communities and Queer Failures in British Film

Conclusion: Reproducing the Future

Bibliography
Filmography

Pepsi and the Pill: Motherhood, Politics and Film

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£89.10

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Order before 4pm today for delivery by Tue 23 Dec 2025.

A Hardback by Melissa Oliver-Powell

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    View other formats and editions of Pepsi and the Pill: Motherhood, Politics and Film by Melissa Oliver-Powell

    Publisher: Berghahn Books
    Publication Date: 11/11/2022
    ISBN13: 9781800736917, 978-1800736917
    ISBN10: 1800736916

    Description

    Book Synopsis

    The 1960s was a decade of massive political and cultural change in Western Europe, as seismic shifts took place in in attitudes towards sexuality, gender, and motherhood in everyday life. Through case studies of British and French films, Pepsi and the Pill offers a fresh vision of a pivotal moment in European culture, exploring the many ways in which political activity and celebrated film movements mutually shaped each other in their views on gender, sexuality, and domesticity. As the specter of popular nationalism once again looms across Europe, this book offers a timely account of the legacy of crucial debates over issues including reproductive rights, migration, and reproductive nationalism at the intersection of political discourse, protest, and film.



    Trade Review

    “This is a beautifully written and meticulous work of research. Melissa Oliver-Powell excavates and gives voice to the repressed feminine of two determinedly priapic cinematic histories (British and French new waves); by offering compassionate and assiduous attention to the figure of the mother, Pepsi and The Pill renders apparent the political and social narratives that underpin and inform our conceptions of motherhood – as social construction and institution – in vehemently patriarchal societies and cultures.” • Anna Backman Rogers, University Gothenburg, Sweden



    Table of Contents

    Acknowledgements

    Introduction: Generation Pepsi

    Part I: ‘Conception’

    Chapter 1. Maternal Products and the British Kitchen Sink
    Chapter 2. The Mass-Reproduction of Mothering: Une Femme Mariée and Le Bonheur

    Part II: ‘Gestation’

    Chapter 3. The ‘Permissive’ Myth: Conservatism, Change, and Contraception in Swinging London
    Chapter 4. Scene and Unscene: Reimagining Abortion in La Génération Pepsi

    Part III: ‘Delivery’

    Chapter 5. Whose Lineage is it Anyway? Migration and Racist Futurities
    Chapter 6. Queer Communities and Queer Failures in British Film

    Conclusion: Reproducing the Future

    Bibliography
    Filmography

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