Description
Trade ReviewIn this brilliant study of a local culture's transnational dynamics and dimensions, Alejandro Madrid reveals how radical changes in contemporary commerce and culture are imbuing old identities, borders, and boundaries with new meanings. * George Lipsitz, author of Footsteps in the Dark *
The Nortec Collective stands astride the US/Mexico border creating an art of hope and adaptation. This music represents all that is possible along the new frontier, and it has fomented a movement of art and film and literature that is unique in the world. Alejandro Madrid's masterful study of this brilliant hybrid stands as one of the important texts in the history of the new, shining, borderlands. Nortec sings, 'Tijuana makes me happy.' This work makes us happy to be alive. * Luis Alberto Urrea, author of The Devil's Highway and The Hummingbird's Daughter *
Alejandro Madrid is an amazing thinker. His fresh theoretical insights are synthesized from a broad base of knowledge and disciplines. This work will appeal to anyone interested in border studies and contemporary societal trends, as well as those with an interest in contemporary music and activism through music. * Brenda M. Romero, Associate Professor of Musicology and Ethnomusicology, University of Colorado *
Alejandro Madrid has brilliantly captured Nor-tec's burst into the twenty-first century. This is an innovative book that effectively balances traditional with virtual fieldwork, musical analysis with a cultural-oriented approach, and theoretical reflections with empirically grounded investigations. Madrid's critical mind and analytical skills meet the ingenuity and eloquence of the Nortec Collective. * Helena Simonett, Vanderbilt University, author of Banda: Mexican Musical Life across Borders *
Nor-tec has spawned audio imitators, Volvo ads, t-shirts, and indie films, popped up everywhere from art installations to MTV and HBO, and now Tijuana's first-next-big-global-thing finally has its own full-scale scholarly book that lends a critical ear to border beats. With a focused and serious mix of theory, interviews, and lots of listening during long nights in Tijuana clubs, Madrid has done the music and the scene a great service by unraveling its histories and dissecting its meanings for fans and scholars alike. * Josh Kun, University of Southern California, author of Audiotopia: Music, Race, and America *
Table of ContentsList of Figures ; List of Music Examples ; Acknowledgements ; Introduction: Nor-tec and the Borders ; 1. Origins Revisited. Myth and Discourse in the Nortec Collective ; 2. Tradition, Style, Nostalgia, and the Kitsch ; 3. Getting the Word Around ; 4. "Where is the Donkey Show Mr. Mariachi?" Reterritorializing TJ ; 5. Producers, DJs, Fans, and the Performance of Nor-tec ; 6. Dancing with Desire ; 7. Nor-tec and the Postnational Imagination ; Bibliography
