Description
Book SynopsisExplains how to become a distributor, develop a marketing plan, recruit and train a distribution network, and maximize downline income.
Table of ContentsIntroduction 1
Part I: Why Network Marketing Works 9
Chapter 1: Don’t Laugh — $100 Billion a Year Is Serious Business 11
Chapter 2: Coming of Age: The Future Belongs to Network Marketing 25
Chapter 3: Deciding Whether Network Marketing Will Work for You 39
Part II: Finding and Evaluating the Opportunities 53
Chapter 4: Investigating Before You Invest 55
Chapter 5: Evaluating Network Marketing Companies 67
Chapter 6: Evaluating a Company’s Management Team 81
Chapter 7: Evaluating a Company’s Products and Services 93
Chapter 8: Evaluating Your Opportunity to Earn Money 111
Part III: Signing Up and Setting Up for Success 133
Chapter 9: Organizing Your Business 135
Chapter 10: Knowing What to Do After You Sign Up 151
Chapter 11: Sponsoring, Training, and Motivating People in Your Downline 167
Part IV: Sales and Marketing Skills to Help You Build Your Business 181
Chapter 12: Know Thy Customer 183
Chapter 13: Determining a Customer’s Value 193
Chapter 14: The Art of Prospecting 207
Chapter 15: When the Prospect Says Yes, You Shout “Hallelujah!” 223
Chapter 16: Deciding On the Best Ways to Attract Customers 239
Chapter 17: Marketing Activities 101 251
Chapter 18: “But I Don’t Want to Be a Salesperson!” 269
Chapter 19: Taking Your Sales Skills to a Higher Level 283
Chapter 20: Creating Satisfied, Loyal Customers 295
Part V: The Part of Tens 309
Chapter 21: Ten Plus Two Resources for Network Marketers 311
Chapter 22: Ten Characteristics of Top Network Marketers 319
Chapter 23: Ten Business-Enhancing Ideas 327
Chapter 24: Ten Questions That You’ll Probably Ask about Network Marketing 337
Chapter 25: Ten Ways to Get a Quick Start in Network Marketing 345
Appendix: Glossary of Terms 353
Index 359
