Description

According to the conventional wisdom, factors like taste, dietary beliefs and cultural traditions drive our decisions to buy animal foods. But the reality is that price plays a huge role in our eating choices as well. The alarming result of consumers watching their purse strings so carefully is that meat producers, who work hard to keep prices artificially low, are heavily responsible for driving demand. MEATONOMICS is the first book to fully explore the murky economics underlying animal food production and its revelations are shocking. Like Freakonomics, it demonstrates how seemingly bizarre economic forces impact our everyday lives - how we're all subject to incentives no matter how counter-intuitive they may appear. A persuasive manifesto, MEATONOMICS proposes concrete changes in social and tax policy that will help consumers save money, lose weight, improve health and protect animals and the planet from abuse.

Meatonomics: How the Rigged Economics of the Meat and Dairy Industries are Encouraging You to Consume Way More Than You Should-and How to Eat Better, Live Longer, and Spend Smarter

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£12.95

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Paperback / softback by David Robinson Simon

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According to the conventional wisdom, factors like taste, dietary beliefs and cultural traditions drive our decisions to buy animal foods.... Read more

    Publisher: Turner Publishing Company
    Publication Date: 19/09/2013
    ISBN13: 9781573246200, 978-1573246200
    ISBN10: 1573246204

    Number of Pages: 304

    Description

    According to the conventional wisdom, factors like taste, dietary beliefs and cultural traditions drive our decisions to buy animal foods. But the reality is that price plays a huge role in our eating choices as well. The alarming result of consumers watching their purse strings so carefully is that meat producers, who work hard to keep prices artificially low, are heavily responsible for driving demand. MEATONOMICS is the first book to fully explore the murky economics underlying animal food production and its revelations are shocking. Like Freakonomics, it demonstrates how seemingly bizarre economic forces impact our everyday lives - how we're all subject to incentives no matter how counter-intuitive they may appear. A persuasive manifesto, MEATONOMICS proposes concrete changes in social and tax policy that will help consumers save money, lose weight, improve health and protect animals and the planet from abuse.

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