Description
Book SynopsisMeasurement is at the core of empirical research in marketing because researchers need measures that faithfully represent the constructs in their theories. This 19th volume of Review of Marketing Research addresses important measurement issues to deepen readers’ appreciation of the fundamental role of measurement in empirical research in marketing.
Measurement in Marketing features a range of chapters from experts in the field who discuss the philosophical foundations of measurement, provide practical recommendations about measurement error and explore the latest research, offering guidance on the selection of appropriate implicit measures for capturing automatic cognitive processes.
Measurement in Marketing is built to provide a state-of-the-art discussion of current topics in measurement and deepen readers’ appreciation of the fundamental role of measurement in empirical research in marketing.
Table of ContentsIntroduction; Hans Baumgartner and Bert Weijters
Chapter 1. Philosophical Foundations of Concepts and their Representation and Use in Explanatory Frameworks; Richard P. Bagozzi
Chapter 2. Accounting for Uncertainty in the Measurement of Unobservable Marketing Phenomena; Edward E. Rigdon and Marko Sarstedt
Chapter 3. Measurement Error and Research Design: Some Practical Issues in Conducting Research; Madhu Viswanathan
Chapter 4. The Advancement of Measurement Invariance Testing in Cross-cultural Research in the Period 1999-2020. Executing Rather than Scrutinizing?; Hester van Herk and Sjoukje P. K. Goldman
Chapter 5. How to Identify Careless Responders in Surveys; Hans Baumgartner and Bert Weijters
Chapter 6. An Application of M-MORE: A Multivariate Multiple Objective Random Effects Approach to Marketing Scale Dimensionality and Item Selection; Adam Finn and Ujwal Kayande
Chapter 7. On the Selection and use of Implicit Measures in Marketing Research: A Utilitarian Taxonomy; Hendrik Slabbinck and Adriaan Spruyt
