Description

Book Synopsis


Table of Contents
PART I: UNDERSTANDING THE HOSPITALITY AND TOURISM MARKETING PROCESS
  1. Introduction: Marketing for Hospitality and Tourism
  2. Service Characteristics of Hospitality and Tourism Marketing
  3. The Role of Marketing in Strategic Planning
PART II: DEVELOPING HOSPITALITY AND TOURISM MARKETING OPPORTUNITIES AND STRATEGIES
  1. The Marketing Environment
  2. Marketing Information Systems and Marketing Research
  3. Consumer markets and Consumer Buying Behavior
  4. Organizational Buyer Behavior of Group Market
  5. Market Segmentation, Targeting, and Positioning
PART III: DEVELOPING THE HOSPITALITY AND TOURISM MAKRETING MIX
  1. Designing and Managing Products
  2. Internal marketing
  3. Pricing Products: Pricing Considerations, Approaches, and Strategy
  4. Distribution Channels
  5. Promoting Products: Communication and Promotion Policy and Advertising
  6. Promoting Products: Public Relations and Sales Promotion
  7. Professional Sales
  8. Direct and Online Marketing: Building Customer Relationships
PART IV: MANAGING HOSPITALITY AND TOURISM MARKETING
  1. Destination Marketing
  2. Next Year's Marketing Plan

Marketing for Hospitality and Tourism Global

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Order before 4pm today for delivery by Wed 31 Dec 2025.

A Paperback / softback by Philip Kotler, John Bowen, James Makens

7 in stock


    View other formats and editions of Marketing for Hospitality and Tourism Global by Philip Kotler

    Publisher: Pearson Education Limited
    Publication Date: 20/04/2021
    ISBN13: 9781292363516, 978-1292363516
    ISBN10: 1292363517
    Also in:
    Hospitality and service industries

    Description

    Book Synopsis


    Table of Contents
    PART I: UNDERSTANDING THE HOSPITALITY AND TOURISM MARKETING PROCESS
    1. Introduction: Marketing for Hospitality and Tourism
    2. Service Characteristics of Hospitality and Tourism Marketing
    3. The Role of Marketing in Strategic Planning
    PART II: DEVELOPING HOSPITALITY AND TOURISM MARKETING OPPORTUNITIES AND STRATEGIES
    1. The Marketing Environment
    2. Marketing Information Systems and Marketing Research
    3. Consumer markets and Consumer Buying Behavior
    4. Organizational Buyer Behavior of Group Market
    5. Market Segmentation, Targeting, and Positioning
    PART III: DEVELOPING THE HOSPITALITY AND TOURISM MAKRETING MIX
    1. Designing and Managing Products
    2. Internal marketing
    3. Pricing Products: Pricing Considerations, Approaches, and Strategy
    4. Distribution Channels
    5. Promoting Products: Communication and Promotion Policy and Advertising
    6. Promoting Products: Public Relations and Sales Promotion
    7. Professional Sales
    8. Direct and Online Marketing: Building Customer Relationships
    PART IV: MANAGING HOSPITALITY AND TOURISM MARKETING
    1. Destination Marketing
    2. Next Year's Marketing Plan

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