Description

Book Synopsis
An entertaining, accessible history of the iconic Newman’s Own brand that also serves as a roadmap for foundations and charitable organizations looking to do the most good they can with what they have.
 
Shameless exploitation has never been more fun nor done more good for more people than when done by Newman’s Own—the first green food company to use all-natural ingredients, and still the most successful.

It was 1982 when Paul Newman and A. E. Hotchner made their foray into local gourmet shops with bottles of their homemade salad dressing. The venture was intended to be a lark, a way to poke fun at the traditional way the market operates. Hurdling obstacle after obstacle, they created the first company to mass-market all-natural products, eliminating the chemicals, gums, and preservatives that existed in food at the time. This picaresque saga is the inspiring story of how the two friends parlayed the joke into a multimill

In Pursuit of the Common Good

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    A Paperback by Professor Paul Newman, A.E. Hotchner

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      Book details

      Publisher Penguin Random House Group
      Imprint Random House USA Inc
      Published 8 January 2008
      ISBN-13 9780767929974
      978-0767929974
      ISBN-10 0767929977
      Also in:
      Economic systems and structures

      Description

      Book Synopsis
      An entertaining, accessible history of the iconic Newman’s Own brand that also serves as a roadmap for foundations and charitable organizations looking to do the most good they can with what they have.
       
      Shameless exploitation has never been more fun nor done more good for more people than when done by Newman’s Own—the first green food company to use all-natural ingredients, and still the most successful.

      It was 1982 when Paul Newman and A. E. Hotchner made their foray into local gourmet shops with bottles of their homemade salad dressing. The venture was intended to be a lark, a way to poke fun at the traditional way the market operates. Hurdling obstacle after obstacle, they created the first company to mass-market all-natural products, eliminating the chemicals, gums, and preservatives that existed in food at the time. This picaresque saga is the inspiring story of how the two friends parlayed the joke into a multimill

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