Description

Book Synopsis
Part of the Understanding Public Health series, this book offers students and practitioners an accessible exploration of the origins and development of health promotion. It highlights the philosophical, ethical and political debates that influence health promotion today while also explaining the theories, frameworks and methodologies that help us understand public health problems and develop effective health promotion responses.

The book focuses on the practical application of theory and implementation of health promotion activities in a variety of contexts, making it suitable for readers from a range of backgrounds. Case studies and activities are drawn from a variety of international settings to offer a global perspective and insights as to what effective practice looks like.

The new edition has been comprehensively updated as follows:

  • Additional, new and more challenging activities for readers to try out as they read
  • Offers more in-depth coverage of key

    Table of Contents
    List of figures, tables and boxes
    List of authors
    Acknowledgements
    Overview of the book

    Section 1: History and concepts of health promotion
    Chapter 1: The history of health promotion
    Chapter 2: Social construction of health and health promotion
    Chapter 3: What drives health promotion?
    Chapter 4: Political and ethical considerations

    Section 2: Using theory to inform health promotion practice
    Chapter 5: Using theory to guide change at the individual level
    Chapter 6: Using theory to guide change at the community level
    Chapter 7: The determinants of health
    Chapter 8: Theorizing inequalities in health
    Chapter 9: The Rose hypothesis: advantages of whole population over targeted approaches
    Chapter 10: Health communication

    Glossary

Health Promotion Theory

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    Order before 4pm today for delivery by Fri 26 Jun 2026.

    A Paperback / softback by Liza Cragg, Maggie Davies, Wendy Macdowall

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      Publisher: Open University Press
      Publication Date: 16/10/2013
      ISBN13: 9780335263202, 978-0335263202
      ISBN10: 335263208

      Description

      Book Synopsis
      Part of the Understanding Public Health series, this book offers students and practitioners an accessible exploration of the origins and development of health promotion. It highlights the philosophical, ethical and political debates that influence health promotion today while also explaining the theories, frameworks and methodologies that help us understand public health problems and develop effective health promotion responses.

      The book focuses on the practical application of theory and implementation of health promotion activities in a variety of contexts, making it suitable for readers from a range of backgrounds. Case studies and activities are drawn from a variety of international settings to offer a global perspective and insights as to what effective practice looks like.

      The new edition has been comprehensively updated as follows:

      • Additional, new and more challenging activities for readers to try out as they read
      • Offers more in-depth coverage of key

        Table of Contents
        List of figures, tables and boxes
        List of authors
        Acknowledgements
        Overview of the book

        Section 1: History and concepts of health promotion
        Chapter 1: The history of health promotion
        Chapter 2: Social construction of health and health promotion
        Chapter 3: What drives health promotion?
        Chapter 4: Political and ethical considerations

        Section 2: Using theory to inform health promotion practice
        Chapter 5: Using theory to guide change at the individual level
        Chapter 6: Using theory to guide change at the community level
        Chapter 7: The determinants of health
        Chapter 8: Theorizing inequalities in health
        Chapter 9: The Rose hypothesis: advantages of whole population over targeted approaches
        Chapter 10: Health communication

        Glossary

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