Description
Book SynopsisHealth Fitness Management, Third Edition, provides an in-depth picture of the challenging and rewarding role of the health and fitness club manager. Leading experts in the fitness industry share their insights in a practical manner, making this text the most authoritative and field-tested guide to fitness management success.
Whether they are providing service to members, ensuring club safety and profitability, or motivating staff to perform at their best, health and fitness club managers need the right mix of skills and flexibility to support the success and continued growth of their clubs. This third edition addresses recently emerging topics and offers practical tools that will help health club managers succeed:
- Opening chapter scenarios set the stage and put readers in the shoes of a club manager.
- New case studies emphasize the importance of thoroughly understanding legal responsibilities and obligations.
- Best practices and tips for managing social media pages give the reader practical ways to maximize marketing efforts and grow the business.
- Reproducible forms save time in creating templates for common agreements and records, such as a membership agreement, an equipment maintenance form, and a guest registration and exercise liability waiver.
To further support its applied approach,
Health Fitness Management, Third Edition, incorporates updated research and industry trends as it leads readers through key managerial development areas. It starts with organizational fundamentals and the payoffs of thoughtful staff recruitment, training, development, and retention. It then shifts to methods for attracting and retaining members while also increasing profitability with the right mix of products and services. Finally, it reviews operational and facility management functions, covering everything from reading financial statements and maintaining equipment to understanding and managing risk.
To aid with retention and for easy reference, The Bottom Line segments sum up the key points to emphasize the most important topics in the text. Learning objectives, key terms, and a list of references round out each chapter to foster a better learning experience. Instructors will have access to an instructor guide, which contains additional practical assignments, and a test package for gauging student comprehension.
Written by industry experts,
Health Fitness Management, Third Edition, is the fundamental resource for the management and operation of health and fitness facilities and programs. Enhanced with practical scenarios and applied knowledge, it provides a solid foundation for students preparing for a management career in the health and fitness industry, and it serves as an essential reference for professionals already enjoying the challenges and opportunities of club management.
Table of ContentsPart I. Human ResourcesChapter 1. Recognizing the Importance of Leaders and Managers
Exploring Management and Leadership Theory
Acknowledging the Difference Between Managing and Leading
Struggling as a Manager: Pitfalls to Avoid
Succeeding as a Manager: A Strategy to Manage Talent
Chapter 2. Understanding Organizational Design
Growth and Management Positions
Roles and Responsibilities
Writing Job Descriptions
For-Profit Organizations
Not-For-Profit Community Facilities
Hospital-Based Fitness Centers
Corporate-Based Fitness Organizations
Chapter 3. Recruiting the Best Staff for Your Facility
Analyzing Staffing Needs
Utilizing Job Descriptions
Designing the Appropriate Recruiting Vehicle
Developing Interview Strategies
Selecting the Best Candidate for the Position
Chapter 4. Training and Developing Staff
Five Steps to Creating Internal Training Programs
Outside Resources for Training and Development
Assessment of Training Costs
Chapter 5. Managing Staff Performance
Role of the Manager in Staff Performance
Steps in Managing Performance
Employee Termination
Chapter 6. Developing a Compensation Program
Forms of Compensation
Compensation and Management
Compensation Program Basics
Performance-Based Pay
Part II. Member Recruitment, Retention, and ProfitabilityChapter 7. Marketing Your Program
Developing Strategic Marketing Plans
Marketing Research
Identifying Target Markets
Defining Marketing Goals and Objectives
Planning the Company Brand and Program Brand
Social Media Marketing
Best Practices in Modern Marketing
Writing an Effective Marketing Plan
Evaluating Marketing Programs
Chapter 8. Increasing Membership Sales
Fostering a Partnership Between the Reception Desk and the Membership Staff
Telephone Best Practices
Maximizing the Face-to-Face Selling Process
Corporate and Group Membership Sales
Chapter 9. Focusing on Customer Service
Recognizing the Importance of Customer Service and Loyalty
Identifying Your Customer
Understanding What the Customer Wants
Training Staff for Exceptional Customer Service
Dealing With Difficult Customers
Customer Service Best Practices
Monitoring the Effects of Customer Service
Chapter 10. Retaining Members Through Program Management
Membership Retention
Establishing the Purpose of Programming
Diversification of Activities
Progression of Programs
Promotion of Programs
Reliability of the Schedule
Accountability for Growth and Retention
Programming by Logical Progression
Developing a Successful Program
Recognizing the Importance of Program Directors
Chapter 11. Generating Revenue Through Profit Centers
Development and Organization of Profit Centers
Five Common Profit Centers
Part III. Operations and Facility ManagementChapter 12. Understanding Financial Management
Cash Versus Accrual Accounting
Financial Statements
Budgeting
Income Management
Accounts Receivable
Sales Analysis
Expense Management
Tax Considerations
Chapter 13. Risk Management: Addressing Health and Safety Concerns
Anthony Abbott and Mike Greenwood
Creating a Safe Environment
Screening Before Activity
Administering Physical Fitness Assessments
Designing Safe Exercise Programs
Providing Safety Orientation
Supervising Members
Managing Emergencies
Risk Management Documentation
Chapter 14. Maintaining Your Facility
Mike Greenwood and Anthony Abbott
Maintenance Activities
Four Areas of Maintenance Management
Determining Maintenance Needs
Performing a Needs Assessment
Planning the Facility Maintenance Program
Personnel
Implementing a Maintenance Program
Evaluating Facility Maintenance
Developing a Preventive Maintenance Program
Chapter 15. Understanding Legal and Insurance Issues
John Wolohan
Civil Versus Criminal Liability
Tort Law
Contracts
Employment Law
Insurance Considerations
Chapter 16. Strategic Planning and Evaluation
Strategic Planning
Evaluation
Health and Fitness Evaluation Model
Location Analysis
Industry Evolution and Differentiation
