Description
Book SynopsisWhile there are far more women in public office today than in previous eras, women are still vastly underrepresented in this area relative to men. Conventional wisdom suggests that a key reason is because female candidates start out at a disadvantage with the public, compared to male candidates, and then face higher standards for their behavior and
Trade ReviewWinner of the 2014 Victoria Schuck Award, American Political Science Association Winner of the 2014 David O. Sears Book Award, International Society of Political Psychology "Brooks argues that women candidates are not harmed by gender stereotypes, a position that challenges much of the conventional wisdom explaining why women candidates lose to male opponents. The book begins by outlining the accepted theories on why gender matters in political campaigns. The concise review is a nice summary of this body of research."--Choice
Table of ContentsTables ix Acknowledgments xi Chapter 1 Introduction 1 Chapter 2 Theoretical Foundations 15 Chapter 3 How to Study Gender Stereotype Usage and Double Standards in Campaigns 39 Chapter 4 Descriptive Candidate Gender Stereotypes and the Role of Candidate Experience 59 Chapter 5 Tears and Anger on the Campaign Trail 82 Chapter 6 Unbinding the Double Bind 110 Chapter 7 Knowledge Gaffes 132 Chapter 8 Reassessing the Parity Problem 143 Chapter 9 A Bright Future for Women in Politics 163 Appendix 1 Text of Newspaper Treatments 177 Appendix 2 Questionnaire 185 Appendix 3 How the Public Responds to Each Behavior 188 Appendix 4 How the Public Responds to Candidate Experience 191 Appendix 5 Results for Candidate Experience * Candidate Gender 192 Appendix 6 Results for Candidate Gender (Control Group only) 194 Appendix 7 Results for Crying * Candidate Gender 195 Appendix 8 Results for Anger * Candidate Gender 196 Appendix 9 Results for Toughness * Candidate Gender 197 Appendix 10 Results for Lack of Empathy * Candidate Gender 198 Appendix 11 Results for Knowledge Gaffe * Candidate Gender 199 References 201 Index 217
