Description

Book Synopsis

Stop pushing productsand start cultivating relationships with the right customers.

If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting itand your customersat the center of your business.

Leading experts such as Ted Levitt and Clayton Christensen provide the insights and advice you need to:

  • Figure out what business you're really in
  • Create products that perform the jobs people need to get done
  • Get a bird's-eye view of your brand's strengths and weaknesses
  • Tap a market that's larger than China and India combined
  • Deliver superior value to your B2B customers
  • End the war between sales and marketing

HBRs 10 Must Reads on Strategic Marketing with

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A Paperback / softback by Clayton M. Christensen, Theordore Levitt, Philip Kotler

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    View other formats and editions of HBRs 10 Must Reads on Strategic Marketing with by Clayton M. Christensen

    Publisher: Harvard Business Review Press
    Publication Date: 02/04/2013
    ISBN13: 9781422189887, 978-1422189887
    ISBN10: 1422189880
    Also in:
    Sales and marketing Sales and marketing management

    Description

    Book Synopsis

    Stop pushing productsand start cultivating relationships with the right customers.

    If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting itand your customersat the center of your business.

    Leading experts such as Ted Levitt and Clayton Christensen provide the insights and advice you need to:

    • Figure out what business you're really in
    • Create products that perform the jobs people need to get done
    • Get a bird's-eye view of your brand's strengths and weaknesses
    • Tap a market that's larger than China and India combined
    • Deliver superior value to your B2B customers
    • End the war between sales and marketing

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