HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)
£17.70
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Paperback / softback by Clayton M. Christensen , Theordore Levitt
Short Description:
NEW from the bestselling HBR's 10 Must Reads series. Stop pushing products--and start cultivating relationships with the right customers. If... Read more
Publisher: Harvard Business Review PressPublication Date: 02/04/2013
ISBN13: 9781422189887, 978-1422189887
ISBN10: 1422189880
Number of Pages: 224