Description
Book SynopsisPerhaps, male-mindedness seems to have adapted to changing-contemporary circumstances to become more covert and conspiratorial. Sexist suggestionsthrough objectification and substantiated subordinationfor instance, may have been explicit in Indian media a decade earlier. But in the contemporary times of online social media and vociferous feminism, such openness of unfairness against women in the media will, more often than not, be met with strife and unpalatable backlash - fearing which blatant prejudice is prudently steered clear of. It is, hence, understandable that patriarchy, to sustain itself as a culture, has adapted to become more benevolent in an increasingly hostile environment. To identify such sly and stealthy sexism embedded in media content, one may need a reconfigured grasp of contemporary feminist issues and an altered nuance for isolation and identification of discriminatory depictions. This book exposes redefined and hidden sexism that predominates the popular visua
Table of Contents
Foreword Introduction Part 1: Evolving Sexism 1. Introduction to Part 1 2. New Wine in Old Bottles: Benevolent Sexism in the Indian Popular Visual Media 3. Wolf in Sheep’s Clothing? Sexism in Fourth-Wave Feminism 4. Feminine Materiality and Masculine Narratives in Gaming 5. Androcentrism and Gender Stereotyping in Matrimonial Advertisements Part 2: Characterising Contemporary Feminist Cultures 6. Introduction to Part 2 7. Fourth-Wave Feminism: World View and the Indian Context 8. Gendered Memes: Stereotypical Representations to Agentic Counter-Conduct 9. New Dimensions in Relationships: Portrayal of the Culture through Cinema 10. Cinema for Change: Feminist Impressions in Heroine-Centric Plots Part 3: Indian Media and Sexism 11. Introduction to Part 3 12. Female Politicos in Indian Web Series: The Politics of Portrayal 13. Does Sexism Still Sell? Bigotry in Advertisements and its Effect on Body Image and Buying Behaviour 14. Sex Workers and Bollywood: A Study of Misrepresentations and Blurred Lines 15. Women and Emergent Agency in Hindi Partition Cinema 16. The Men and the Media 17. Conclusion
