Description

Book Synopsis
Your organization can save and thrive in the cloud with this first non-technical guide to cloud computing for business leaders

In less than a decade Google, Amazon, and Salesforce.com went from unknown ideas to powerhouse fixtures in the economic landscape; in even less time offerings such as Linkedin, Youtube, Facebook, Twitter and many others also carved out important roles; in less than five years Apple''s iTunes became the largest music retailer in North America.

They all share one key strategic decision each of these organizations chose to harness the power of cloud computing to power their drives to dominance. With roots in supercomputing and many other technical disciplines, cloud computing is ushering in an entirely new economic reality technology-enabled enterprises built on low cost, flexible, and limitless technical infrastructures.

The Executive''s Guide to Cloud Computing reveals how you can apply the power of cloud computing throughout yo

Trade Review
“A very timely and invaluable resource for CIOs, CTOs, and Enterprise Architects ... extremely relevant information that will serve readers well now and far into the future.”
Bob Flores, President & CEO Applicology Inc., Former CTO of the Central Intelligence Agency

“The authors have done a great job in explaining the cloud concepts. They give historical and technical background to show that cloud computing is really an evolution of numerous technologies and business strategies. It is the combination of these that enables cloud and these new business strategies to happen. This makes the fuzziness of the concept come into focus. The “technical” chapters show the CIO and Technical Architect a model for building your own strategy within the business and a path from concept to deployment with governance and business models thrown in. Darn, I keep hoping for ‘the answer’. Now my questions can dig into the real value for our enterprise and a strategy for moving forward. Great book!!!”
Dave Ploch, CIO, Novus International

“‘Executive’s Guide’ is not a code-phrase for an introductory text, but a comprehensive guide for the CIO, IT decision-maker, or project leader. The authors, two entrepreneurs and pioneers in the field, speak from substantial real-world project experience. They introduce the topic and related technologies, highlight cloud drivers and strategy, address relationships to existing initiatives such as Service-Oriented Architectures, detail project phases in the implementation of and evolution to cloud-based enterprise architectures, and offer many reasoned insights along the way.”
Joe Weinman, Strategy and Business Development, AT&T Business Solutions

Executive’s Guide to Cloud Computing is a crystal ball into the future of business. Not a technical treatise but an insightful explanation of how cloud computing can quickly deliver real business value. This book is an instruction manual on how to win business in this ‘born on the web’ world.”
Kevin L. Jackson, Vice President, Dataline LLC and author of Cloud Musings, http://kevinljackson.blogspot.com



Table of Contents

Preface xi

CHAPTER 1 THE SOUND OF INEVITABILITY 1

A Persistent Vision 5

A Little History 6

Three Ages of Computing 6

Broad Enablers 15

Big Contributions 20

Limitations 21

I Want One of Those 22

Back to the Future? 22

Notes 23

CHAPTER 2 CONCEPTS, TERMINOLOGY,AND STANDARDS 25

Basic Concepts: The Big Stuff 27

Major Layers 34

Where They Live (Deployment Models) 36

Geographic Location 39

Datacenter Innovation 39

The Quest for Green 40

Standards 41

Much Sound and Fury . . . 42

Parting Thoughts 42

Notes 43

CHAPTER 3 CLOUD COMPUTING AND EVERYTHING ELSE 45

The Neighborhood 45

Parting Thoughts 66

Notes 67

CHAPTER 4 STRATEGIC IMPLICATIONS OF CLOUD COMPUTING 69

A Survey of Cloud Implications 70

Business Benefits of Cloud Computing 78

Cloud-Based Business Models 82

Cloud-Enabled Business Models 83

Strategic Implications of Cloud Computing 86

Evolving from SOA into the Cloud 91

When to Do SOA versus Cloud? 98

Cloud Computing Adoption Obstacles 107

Parting Thoughts: Things to Do Tomorrow 109

Notes 110

CHAPTER 5 CLOUD ADOPTION LIFECYCLE 111

Cloud Adoption Lifecycle and Cloud Modeling Framework: Two Necessary Tools for Cloud Success 112

Cloud Adoption Lifecycle 114

Cloud Adoption Lifecycle Summary 144

Parting Thoughts 145

CHAPTER 6 CLOUD ARCHITECTURE, MODELING, AND DESIGN 147

Cloud Adoption Lifecycle Model: Role of Cloud Modeling and Architecture 147

Cloud Industry Standards 149

Standards Monitoring Framework 154

A Cloud Computing Reference Model 155

Exploring the Cloud Computing Logical Architecture 157

Developing a Holistic Cloud Computing Reference Model 162

Cloud Deployment Model 170

Cloud Governance and Operations Model 174

Cloud Ecosystem Model (Supporting the Cloud Reference Model) 179

Consumption of Cloud-Enabled and Cloud Enablement Resources 184

Cloud Computing Reference Model Summary 187

Cloud Computing Technical Reference Architecture 188

Parting Thoughts 192

Notes 193

CHAPTER 7 WHERE TO BEGIN WITH CLOUD COMPUTING 195

Cloud Adoption Lifecycle 195

Where to Begin with Cloud: Using the Cloud Adoption Lifecycle 199

Where to Begin with Cloud: Deployment Model Scenarios 200

Cloud Business Adoption Patterns 204

Where to Begin with Cloud: Consumers and Internal Cloud Providers 209

Cloud Patterns Mapped to Common Cloud Use Cases 213

Parting Thoughts 224

CHAPTER 8 ALL THINGS DATA 227

The Status Quo 228

Cracks in the Monolith 230

Cloud Scale 232

The Core Issues 234

Lessons Learned 237

Solutions and Technologies: A Few Examples 239

A Look Below: Need for Combined Computation/Storage 242

Parting Thoughts 243

Notes 243

CHAPTER 9 WHY INEVITABILITY IS INEVITABLE 245

Driving Scale 27

Objections and Concerns 248

Overwhelming Rationality 253

A Natural Evolution 257

Parting Thoughts 259

Notes 260

Appendix The Cloud Computing Vendor Landscape 263

Infrastructure as a Service (IaaS) 264

Platforms as a Service (PaaS) 264

Software as a Service (SaaS) 265

Systems Integrators 265

Analysts and Services Providers 266

Parting Thoughts 266

Note 266

About the Authors 267

Index 269

Executives Guide to Cloud Computing

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    RRP £37.99 – you save £7.60 (20%)

    Order before 4pm today for delivery by Wed 1 Jul 2026.

    A Hardback by Eric A. Marks, Bob Lozano

      Trusted by thousands of customers. See 2,385+ Customer Reviews

      View other formats and editions of Executives Guide to Cloud Computing by Eric A. Marks

      Publisher: John Wiley & Sons Inc
      Publication Date: 28/05/2010
      ISBN13: 9780470521724, 978-0470521724
      ISBN10: 0470521724

      Description

      Book Synopsis
      Your organization can save and thrive in the cloud with this first non-technical guide to cloud computing for business leaders

      In less than a decade Google, Amazon, and Salesforce.com went from unknown ideas to powerhouse fixtures in the economic landscape; in even less time offerings such as Linkedin, Youtube, Facebook, Twitter and many others also carved out important roles; in less than five years Apple''s iTunes became the largest music retailer in North America.

      They all share one key strategic decision each of these organizations chose to harness the power of cloud computing to power their drives to dominance. With roots in supercomputing and many other technical disciplines, cloud computing is ushering in an entirely new economic reality technology-enabled enterprises built on low cost, flexible, and limitless technical infrastructures.

      The Executive''s Guide to Cloud Computing reveals how you can apply the power of cloud computing throughout yo

      Trade Review
      “A very timely and invaluable resource for CIOs, CTOs, and Enterprise Architects ... extremely relevant information that will serve readers well now and far into the future.”
      Bob Flores, President & CEO Applicology Inc., Former CTO of the Central Intelligence Agency

      “The authors have done a great job in explaining the cloud concepts. They give historical and technical background to show that cloud computing is really an evolution of numerous technologies and business strategies. It is the combination of these that enables cloud and these new business strategies to happen. This makes the fuzziness of the concept come into focus. The “technical” chapters show the CIO and Technical Architect a model for building your own strategy within the business and a path from concept to deployment with governance and business models thrown in. Darn, I keep hoping for ‘the answer’. Now my questions can dig into the real value for our enterprise and a strategy for moving forward. Great book!!!”
      Dave Ploch, CIO, Novus International

      “‘Executive’s Guide’ is not a code-phrase for an introductory text, but a comprehensive guide for the CIO, IT decision-maker, or project leader. The authors, two entrepreneurs and pioneers in the field, speak from substantial real-world project experience. They introduce the topic and related technologies, highlight cloud drivers and strategy, address relationships to existing initiatives such as Service-Oriented Architectures, detail project phases in the implementation of and evolution to cloud-based enterprise architectures, and offer many reasoned insights along the way.”
      Joe Weinman, Strategy and Business Development, AT&T Business Solutions

      Executive’s Guide to Cloud Computing is a crystal ball into the future of business. Not a technical treatise but an insightful explanation of how cloud computing can quickly deliver real business value. This book is an instruction manual on how to win business in this ‘born on the web’ world.”
      Kevin L. Jackson, Vice President, Dataline LLC and author of Cloud Musings, http://kevinljackson.blogspot.com



      Table of Contents

      Preface xi

      CHAPTER 1 THE SOUND OF INEVITABILITY 1

      A Persistent Vision 5

      A Little History 6

      Three Ages of Computing 6

      Broad Enablers 15

      Big Contributions 20

      Limitations 21

      I Want One of Those 22

      Back to the Future? 22

      Notes 23

      CHAPTER 2 CONCEPTS, TERMINOLOGY,AND STANDARDS 25

      Basic Concepts: The Big Stuff 27

      Major Layers 34

      Where They Live (Deployment Models) 36

      Geographic Location 39

      Datacenter Innovation 39

      The Quest for Green 40

      Standards 41

      Much Sound and Fury . . . 42

      Parting Thoughts 42

      Notes 43

      CHAPTER 3 CLOUD COMPUTING AND EVERYTHING ELSE 45

      The Neighborhood 45

      Parting Thoughts 66

      Notes 67

      CHAPTER 4 STRATEGIC IMPLICATIONS OF CLOUD COMPUTING 69

      A Survey of Cloud Implications 70

      Business Benefits of Cloud Computing 78

      Cloud-Based Business Models 82

      Cloud-Enabled Business Models 83

      Strategic Implications of Cloud Computing 86

      Evolving from SOA into the Cloud 91

      When to Do SOA versus Cloud? 98

      Cloud Computing Adoption Obstacles 107

      Parting Thoughts: Things to Do Tomorrow 109

      Notes 110

      CHAPTER 5 CLOUD ADOPTION LIFECYCLE 111

      Cloud Adoption Lifecycle and Cloud Modeling Framework: Two Necessary Tools for Cloud Success 112

      Cloud Adoption Lifecycle 114

      Cloud Adoption Lifecycle Summary 144

      Parting Thoughts 145

      CHAPTER 6 CLOUD ARCHITECTURE, MODELING, AND DESIGN 147

      Cloud Adoption Lifecycle Model: Role of Cloud Modeling and Architecture 147

      Cloud Industry Standards 149

      Standards Monitoring Framework 154

      A Cloud Computing Reference Model 155

      Exploring the Cloud Computing Logical Architecture 157

      Developing a Holistic Cloud Computing Reference Model 162

      Cloud Deployment Model 170

      Cloud Governance and Operations Model 174

      Cloud Ecosystem Model (Supporting the Cloud Reference Model) 179

      Consumption of Cloud-Enabled and Cloud Enablement Resources 184

      Cloud Computing Reference Model Summary 187

      Cloud Computing Technical Reference Architecture 188

      Parting Thoughts 192

      Notes 193

      CHAPTER 7 WHERE TO BEGIN WITH CLOUD COMPUTING 195

      Cloud Adoption Lifecycle 195

      Where to Begin with Cloud: Using the Cloud Adoption Lifecycle 199

      Where to Begin with Cloud: Deployment Model Scenarios 200

      Cloud Business Adoption Patterns 204

      Where to Begin with Cloud: Consumers and Internal Cloud Providers 209

      Cloud Patterns Mapped to Common Cloud Use Cases 213

      Parting Thoughts 224

      CHAPTER 8 ALL THINGS DATA 227

      The Status Quo 228

      Cracks in the Monolith 230

      Cloud Scale 232

      The Core Issues 234

      Lessons Learned 237

      Solutions and Technologies: A Few Examples 239

      A Look Below: Need for Combined Computation/Storage 242

      Parting Thoughts 243

      Notes 243

      CHAPTER 9 WHY INEVITABILITY IS INEVITABLE 245

      Driving Scale 27

      Objections and Concerns 248

      Overwhelming Rationality 253

      A Natural Evolution 257

      Parting Thoughts 259

      Notes 260

      Appendix The Cloud Computing Vendor Landscape 263

      Infrastructure as a Service (IaaS) 264

      Platforms as a Service (PaaS) 264

      Software as a Service (SaaS) 265

      Systems Integrators 265

      Analysts and Services Providers 266

      Parting Thoughts 266

      Note 266

      About the Authors 267

      Index 269

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