Description

Book Synopsis
Your organization can save and thrive in the cloud with this first non-technical guide to cloud computing for business leaders

In less than a decade Google, Amazon, and Salesforce.com went from unknown ideas to powerhouse fixtures in the economic landscape; in even less time offerings such as Linkedin, Youtube, Facebook, Twitter and many others also carved out important roles; in less than five years Apple''s iTunes became the largest music retailer in North America.

They all share one key strategic decision each of these organizations chose to harness the power of cloud computing to power their drives to dominance. With roots in supercomputing and many other technical disciplines, cloud computing is ushering in an entirely new economic reality technology-enabled enterprises built on low cost, flexible, and limitless technical infrastructures.

The Executive''s Guide to Cloud Computing reveals how you can apply the power of cloud computing throughout yo

Trade Review
“A very timely and invaluable resource for CIOs, CTOs, and Enterprise Architects ... extremely relevant information that will serve readers well now and far into the future.”
Bob Flores, President & CEO Applicology Inc., Former CTO of the Central Intelligence Agency

“The authors have done a great job in explaining the cloud concepts. They give historical and technical background to show that cloud computing is really an evolution of numerous technologies and business strategies. It is the combination of these that enables cloud and these new business strategies to happen. This makes the fuzziness of the concept come into focus. The “technical” chapters show the CIO and Technical Architect a model for building your own strategy within the business and a path from concept to deployment with governance and business models thrown in. Darn, I keep hoping for ‘the answer’. Now my questions can dig into the real value for our enterprise and a strategy for moving forward. Great book!!!”
Dave Ploch, CIO, Novus International

“‘Executive’s Guide’ is not a code-phrase for an introductory text, but a comprehensive guide for the CIO, IT decision-maker, or project leader. The authors, two entrepreneurs and pioneers in the field, speak from substantial real-world project experience. They introduce the topic and related technologies, highlight cloud drivers and strategy, address relationships to existing initiatives such as Service-Oriented Architectures, detail project phases in the implementation of and evolution to cloud-based enterprise architectures, and offer many reasoned insights along the way.”
Joe Weinman, Strategy and Business Development, AT&T Business Solutions

Executive’s Guide to Cloud Computing is a crystal ball into the future of business. Not a technical treatise but an insightful explanation of how cloud computing can quickly deliver real business value. This book is an instruction manual on how to win business in this ‘born on the web’ world.”
Kevin L. Jackson, Vice President, Dataline LLC and author of Cloud Musings, http://kevinljackson.blogspot.com



Table of Contents

Preface xi

CHAPTER 1 THE SOUND OF INEVITABILITY 1

A Persistent Vision 5

A Little History 6

Three Ages of Computing 6

Broad Enablers 15

Big Contributions 20

Limitations 21

I Want One of Those 22

Back to the Future? 22

Notes 23

CHAPTER 2 CONCEPTS, TERMINOLOGY,AND STANDARDS 25

Basic Concepts: The Big Stuff 27

Major Layers 34

Where They Live (Deployment Models) 36

Geographic Location 39

Datacenter Innovation 39

The Quest for Green 40

Standards 41

Much Sound and Fury . . . 42

Parting Thoughts 42

Notes 43

CHAPTER 3 CLOUD COMPUTING AND EVERYTHING ELSE 45

The Neighborhood 45

Parting Thoughts 66

Notes 67

CHAPTER 4 STRATEGIC IMPLICATIONS OF CLOUD COMPUTING 69

A Survey of Cloud Implications 70

Business Benefits of Cloud Computing 78

Cloud-Based Business Models 82

Cloud-Enabled Business Models 83

Strategic Implications of Cloud Computing 86

Evolving from SOA into the Cloud 91

When to Do SOA versus Cloud? 98

Cloud Computing Adoption Obstacles 107

Parting Thoughts: Things to Do Tomorrow 109

Notes 110

CHAPTER 5 CLOUD ADOPTION LIFECYCLE 111

Cloud Adoption Lifecycle and Cloud Modeling Framework: Two Necessary Tools for Cloud Success 112

Cloud Adoption Lifecycle 114

Cloud Adoption Lifecycle Summary 144

Parting Thoughts 145

CHAPTER 6 CLOUD ARCHITECTURE, MODELING, AND DESIGN 147

Cloud Adoption Lifecycle Model: Role of Cloud Modeling and Architecture 147

Cloud Industry Standards 149

Standards Monitoring Framework 154

A Cloud Computing Reference Model 155

Exploring the Cloud Computing Logical Architecture 157

Developing a Holistic Cloud Computing Reference Model 162

Cloud Deployment Model 170

Cloud Governance and Operations Model 174

Cloud Ecosystem Model (Supporting the Cloud Reference Model) 179

Consumption of Cloud-Enabled and Cloud Enablement Resources 184

Cloud Computing Reference Model Summary 187

Cloud Computing Technical Reference Architecture 188

Parting Thoughts 192

Notes 193

CHAPTER 7 WHERE TO BEGIN WITH CLOUD COMPUTING 195

Cloud Adoption Lifecycle 195

Where to Begin with Cloud: Using the Cloud Adoption Lifecycle 199

Where to Begin with Cloud: Deployment Model Scenarios 200

Cloud Business Adoption Patterns 204

Where to Begin with Cloud: Consumers and Internal Cloud Providers 209

Cloud Patterns Mapped to Common Cloud Use Cases 213

Parting Thoughts 224

CHAPTER 8 ALL THINGS DATA 227

The Status Quo 228

Cracks in the Monolith 230

Cloud Scale 232

The Core Issues 234

Lessons Learned 237

Solutions and Technologies: A Few Examples 239

A Look Below: Need for Combined Computation/Storage 242

Parting Thoughts 243

Notes 243

CHAPTER 9 WHY INEVITABILITY IS INEVITABLE 245

Driving Scale 27

Objections and Concerns 248

Overwhelming Rationality 253

A Natural Evolution 257

Parting Thoughts 259

Notes 260

Appendix The Cloud Computing Vendor Landscape 263

Infrastructure as a Service (IaaS) 264

Platforms as a Service (PaaS) 264

Software as a Service (SaaS) 265

Systems Integrators 265

Analysts and Services Providers 266

Parting Thoughts 266

Note 266

About the Authors 267

Index 269

Executives Guide to Cloud Computing

Product form

£28.49

Includes FREE delivery

RRP £37.99 – you save £9.50 (25%)

Order before 4pm tomorrow for delivery by Thu 22 Jan 2026.

A Hardback by Eric A. Marks, Bob Lozano

15 in stock


    View other formats and editions of Executives Guide to Cloud Computing by Eric A. Marks

    Publisher: John Wiley & Sons Inc
    Publication Date: 28/05/2010
    ISBN13: 9780470521724, 978-0470521724
    ISBN10: 0470521724

    Description

    Book Synopsis
    Your organization can save and thrive in the cloud with this first non-technical guide to cloud computing for business leaders

    In less than a decade Google, Amazon, and Salesforce.com went from unknown ideas to powerhouse fixtures in the economic landscape; in even less time offerings such as Linkedin, Youtube, Facebook, Twitter and many others also carved out important roles; in less than five years Apple''s iTunes became the largest music retailer in North America.

    They all share one key strategic decision each of these organizations chose to harness the power of cloud computing to power their drives to dominance. With roots in supercomputing and many other technical disciplines, cloud computing is ushering in an entirely new economic reality technology-enabled enterprises built on low cost, flexible, and limitless technical infrastructures.

    The Executive''s Guide to Cloud Computing reveals how you can apply the power of cloud computing throughout yo

    Trade Review
    “A very timely and invaluable resource for CIOs, CTOs, and Enterprise Architects ... extremely relevant information that will serve readers well now and far into the future.”
    Bob Flores, President & CEO Applicology Inc., Former CTO of the Central Intelligence Agency

    “The authors have done a great job in explaining the cloud concepts. They give historical and technical background to show that cloud computing is really an evolution of numerous technologies and business strategies. It is the combination of these that enables cloud and these new business strategies to happen. This makes the fuzziness of the concept come into focus. The “technical” chapters show the CIO and Technical Architect a model for building your own strategy within the business and a path from concept to deployment with governance and business models thrown in. Darn, I keep hoping for ‘the answer’. Now my questions can dig into the real value for our enterprise and a strategy for moving forward. Great book!!!”
    Dave Ploch, CIO, Novus International

    “‘Executive’s Guide’ is not a code-phrase for an introductory text, but a comprehensive guide for the CIO, IT decision-maker, or project leader. The authors, two entrepreneurs and pioneers in the field, speak from substantial real-world project experience. They introduce the topic and related technologies, highlight cloud drivers and strategy, address relationships to existing initiatives such as Service-Oriented Architectures, detail project phases in the implementation of and evolution to cloud-based enterprise architectures, and offer many reasoned insights along the way.”
    Joe Weinman, Strategy and Business Development, AT&T Business Solutions

    Executive’s Guide to Cloud Computing is a crystal ball into the future of business. Not a technical treatise but an insightful explanation of how cloud computing can quickly deliver real business value. This book is an instruction manual on how to win business in this ‘born on the web’ world.”
    Kevin L. Jackson, Vice President, Dataline LLC and author of Cloud Musings, http://kevinljackson.blogspot.com



    Table of Contents

    Preface xi

    CHAPTER 1 THE SOUND OF INEVITABILITY 1

    A Persistent Vision 5

    A Little History 6

    Three Ages of Computing 6

    Broad Enablers 15

    Big Contributions 20

    Limitations 21

    I Want One of Those 22

    Back to the Future? 22

    Notes 23

    CHAPTER 2 CONCEPTS, TERMINOLOGY,AND STANDARDS 25

    Basic Concepts: The Big Stuff 27

    Major Layers 34

    Where They Live (Deployment Models) 36

    Geographic Location 39

    Datacenter Innovation 39

    The Quest for Green 40

    Standards 41

    Much Sound and Fury . . . 42

    Parting Thoughts 42

    Notes 43

    CHAPTER 3 CLOUD COMPUTING AND EVERYTHING ELSE 45

    The Neighborhood 45

    Parting Thoughts 66

    Notes 67

    CHAPTER 4 STRATEGIC IMPLICATIONS OF CLOUD COMPUTING 69

    A Survey of Cloud Implications 70

    Business Benefits of Cloud Computing 78

    Cloud-Based Business Models 82

    Cloud-Enabled Business Models 83

    Strategic Implications of Cloud Computing 86

    Evolving from SOA into the Cloud 91

    When to Do SOA versus Cloud? 98

    Cloud Computing Adoption Obstacles 107

    Parting Thoughts: Things to Do Tomorrow 109

    Notes 110

    CHAPTER 5 CLOUD ADOPTION LIFECYCLE 111

    Cloud Adoption Lifecycle and Cloud Modeling Framework: Two Necessary Tools for Cloud Success 112

    Cloud Adoption Lifecycle 114

    Cloud Adoption Lifecycle Summary 144

    Parting Thoughts 145

    CHAPTER 6 CLOUD ARCHITECTURE, MODELING, AND DESIGN 147

    Cloud Adoption Lifecycle Model: Role of Cloud Modeling and Architecture 147

    Cloud Industry Standards 149

    Standards Monitoring Framework 154

    A Cloud Computing Reference Model 155

    Exploring the Cloud Computing Logical Architecture 157

    Developing a Holistic Cloud Computing Reference Model 162

    Cloud Deployment Model 170

    Cloud Governance and Operations Model 174

    Cloud Ecosystem Model (Supporting the Cloud Reference Model) 179

    Consumption of Cloud-Enabled and Cloud Enablement Resources 184

    Cloud Computing Reference Model Summary 187

    Cloud Computing Technical Reference Architecture 188

    Parting Thoughts 192

    Notes 193

    CHAPTER 7 WHERE TO BEGIN WITH CLOUD COMPUTING 195

    Cloud Adoption Lifecycle 195

    Where to Begin with Cloud: Using the Cloud Adoption Lifecycle 199

    Where to Begin with Cloud: Deployment Model Scenarios 200

    Cloud Business Adoption Patterns 204

    Where to Begin with Cloud: Consumers and Internal Cloud Providers 209

    Cloud Patterns Mapped to Common Cloud Use Cases 213

    Parting Thoughts 224

    CHAPTER 8 ALL THINGS DATA 227

    The Status Quo 228

    Cracks in the Monolith 230

    Cloud Scale 232

    The Core Issues 234

    Lessons Learned 237

    Solutions and Technologies: A Few Examples 239

    A Look Below: Need for Combined Computation/Storage 242

    Parting Thoughts 243

    Notes 243

    CHAPTER 9 WHY INEVITABILITY IS INEVITABLE 245

    Driving Scale 27

    Objections and Concerns 248

    Overwhelming Rationality 253

    A Natural Evolution 257

    Parting Thoughts 259

    Notes 260

    Appendix The Cloud Computing Vendor Landscape 263

    Infrastructure as a Service (IaaS) 264

    Platforms as a Service (PaaS) 264

    Software as a Service (SaaS) 265

    Systems Integrators 265

    Analysts and Services Providers 266

    Parting Thoughts 266

    Note 266

    About the Authors 267

    Index 269

    Recently viewed products

    © 2026 Book Curl

      • American Express
      • Apple Pay
      • Diners Club
      • Discover
      • Google Pay
      • Maestro
      • Mastercard
      • PayPal
      • Shop Pay
      • Union Pay
      • Visa

      Login

      Forgot your password?

      Don't have an account yet?
      Create account