Description
Book SynopsisIncreasing evidence of environmental deterioration in emerging markets, climate change, and consequences of environmental waste have compelled not only businesses but also consumers to reduce the environmental burden, mitigate waste and preserve resources for future generations. What actions, strategies, practices, and policies can be developed to sustain environmental sustainability in emerging markets? This book brings together fresh insights, ideas, and new research directions.
This book consists of eleven chapters which examine environmental sustainability from consumer, organisation and policy perspectives. These chapters are contributed by emerging and eminent authors from different regions of the world including Asia, Australia, Europe, North America, and South America. This book provides an insightful and valuable compendium for sustainability researchers, businesses, educators, and policymakers, and readers concerned about socio-environmental issues and sustainable development. The book provides policymakers and businesses with information to assist the development of policies, strategies, and programs which will develop and encourage environmentally sustainable behaviours and practices in emerging markets and the wider global community
Table of ContentsChapter 1: Promoting Environmentally Friendly Behaviours in Emerging Markets: An Urgent Need
Ninh Nguyen, Asia Pacific College of Business & Law, Charles Darwin University, Australia
Hoang Viet Nguyen, Department of Research Administration, Thuong Mai University, Vietnam
Clare D’Souza, La Trobe Business School, La Trobe University, Australia
Carolyn Strong, Cardiff Business School, Cardiff University, Wales
Environmental degradation is a pressing global problem. Notably, emerging and developing countries are the major contributors of climate change and air pollution owing to their rapid economic growth, large consumer base and unsustainable consumption. This chapter discusses the environmental problems facing emerging markets, hence the urgent need for encouraging consumer pro-environmental behaviour and corporate environmental strategies in such countries.
Chapter 2: The Green Consumers in Emerging Markets: Who are They?
Rambalak Yadav, Institute of Management Technology, Hyderabad, India
Profiling green consumer segments is important for policy makers, marketers and socio-environmental organisations that seek to promote green purchase behaviour. The purpose of this chapter is to describe the profile of green consumers in several emerging markets with respect to socio-demographic variables such as gender, age, education, income and household characteristics.
Chapter 3: Green Food Consumption in China
Van Thac Dang, School of Business, Shantou University, China
Jianming Wang, School of Business Administration, Zhejiang University of Finance & Economics, China
Xiangzhi Bu, School of Business, Shantou University, China
Green food consumption is a core issue that contributes to solving environmental pollution and achieving sustainable development. This chapter aims to investigate the antecedents of green food consumption, which in turn might enhance consumer wellbeing. Data were obtained from urban Chinese consumers. The chapter’s findings enrich the extant literature relating to green food consumption and have practical implications for business managers and policymakers.
Chapter 4: Key Determinants of Green Purchase Behaviour in Vietnam
Tan Vo-Thanh, La Rochelle Business School – Excelia Group, France
Bach Khoa Nguyen, Faculty of Marketing, Thuongmai University, Vietnam
Fostering the purchase of green products makes an important contribution to the United Nation’s Sustainable Development Goals, especially those relating to sustainable production and consumption. This chapters examines the factors that may enhance or impede consumer intention to purchase green products in the context of Vietnam. Implications for managers and policymakers are also discussed.
Chapter 5: Sustainability in Adventure Tourism: Lessons from Nepal
Muhammad A. Saleem, Asia Pacific College of Business & Law, Charles Darwin University, Australia
Naveed Akhtar, Faculty of Management Sciences, National University of Modern Languages, Pakistan
Adventure tourism contributes heavily to the national economies of many emerging markets. Nepal is one of the largest recipients of adventure tourists in the mountain climbing sector as it is home to 09 out of 14 world’s eight thousand meters high mountains. More recently, mountain climbing has gained huge popularity and the number of mountain climbers visiting Nepal has increased exponentially. With the revenues these climbers bring to Nepal, there is a growing challenge of deteriorating ecological health of adventure tourist sites, resulting from unsustainable practices of the climbers who intend to summit these mountains each year. This chapter intends to shed light on some of the growing challenges facing the key adventure tourist sites within Nepal and proposes interventions to reinforce sustainable behaviours for improving tourist site value.
Chapter 6: Predicting Household Recycling Behaviour in an Emerging Market Economy
Malliga Marimuthu, La Trobe Business School, La Trobe University, Australia
Ji Lu, Department of Business & Social Sciences, Dalhousie University, Canada
Encouraging recycling is important for environmental sustainability since non-recycled waste contributes to air pollution and water pollution, putting human and animal lives at risk. This chapter examines the determinants of recycling behaviour and provides implications for governmental agencies and socio-environmental organisations in educating and promoting recycling behaviour.
Chapter 7: Water Conservation Practices: The Roles of Personal Characteristics and Socio-economic Factors
Ngoc Bao Le, Faculty of Marketing, Posts and Telecommunications Institute of Technology, Vietnam
Lester Johnson, Swinburne Business School, Swinburne University of Technology, Australia
Developing countries are most affected by water scarcity and poor water quality. This chapter determines the roles of personal factors and socio-economic factors in explaining water conservation practices. Based on the chapter’s findings, implications are drawn for planning effective intervention campaigns.
Chapter 8: A Comprehensive Model of Energy Saving Behaviours
Antonio Lobo, Swinburne Business School Swinburne University of Technology, Australia
Steven Greenland, Asia Pacific College of Business & Law, Charles Darwin University, Australia
Energy consumption creates serious environmental problems and is expected to rise by one-third from current levels through to 2040. Energy management – the monitoring, control and optimisation of energy use – is therefore an important corporate social responsibility, with energy efficiency an imperative concern. This chapter develops and validates a comprehensive model of energy saving behaviours in the context of an emerging market economy.
Chapter 9: Dealing with Environmental Problems on Social Media Platforms
Le Van Huy, University of Economics—The University of Danang, Vietnam
Hoang Long Phan, University of Economics—The University of Danang, Vietnam
This chapter aims to investigate travellers’ trust and attitude toward green destinations through studying their ability, motivation, and opportunity in using social media platforms. The chapter is important to add to the current knowledge in tourism, especially sustainable development goals in tourism that has been getting attention by researchers and policy makers.
Chapter 10: Eco-friendly Export Business Strategies Adopted by Seafood Processing Firms
Binh Do, Department of Strategic Management, Thuongmai University, Vietnam
Uyen Nguyen, Department of Strategic Management, Thuongmai University, Vietnam
There is growing awareness about the adverse impact of seafood production and processing on the ecosystem. This includes overfishing of endangered species, increasing waste materials, water pollution and ecological disruption. Promoting more eco-friendly seafood processing is therefore imperative for environmental sustainability. This chapter aims to develop and validate a comprehensive model of institutional – stakeholder drivers of eco-friendly business export strategies in the seafood processing sector and their consequences on export markets.
Chapter 11: Market Orientation and Sustainability of SMEs in the Food Industry in Indonesia
Marthin Nanere, La Trobe Business School, La Trobe University, Australia
Mokhamad Arwani, Universitas Muria Kudus, Indonesia SMEs are a growing industry in Indonesia. However, protective policies like reservation scheme for SMEs have distorted manufacturing prospects within these firms, more than supported, adoption of appropriate technologies among SMEs. These firms are faced with many impediments, including a lack of capital, skills, and technology, which creates poor competitiveness. More recent studies have suggested that SMEs engagement in green practices is more by the intrinsic values of the owners with strong morality-based motives than the organisational need for competitive advantage. This chapters aims to systemize a cohesive model that identifies the critical success factors and barriers for sustainability processes adopted by SMEs. This model was then validated by obtaining data from Indonesian SMEs in the food industry.
Chapter 12: CSR Practices of Textile Firms: Empirical Evidence from an Asian Emerging Market
Thi Thu Hien Phan, University of Economic - Technology for Industries, Vietnam
Simon Pervan, RMIT Business School, RMIT, Australia
The textile and apparel industry has been criticized for its heavy use of labour and large amount of waste discharged into the environment. This chapter comprehensively investigates the direct and indirect effects of CSR practices on financial performance in the Vietnamese textile sector. The findings provide fresh insights into the usefulness and effectiveness of CSR practices as well as encourage firms to adopt such practices for financial improvements and sustainable development.
Chapter 13: Entrepreneurship for Sustainable Development
Menuka Jayaratne, La Trobe Business School, La Trobe University, Australia
Clare D’Souza, La Trobe Business School, La Trobe University, Australia
The sustainability movement drives entrepreneurs introducing new sustainability-derived products and services to help sustain nature and communities. This chapter contributes to an understanding of sustainability entrepreneurs as those who emerge from consumer concern to introduce innovative sustainability derived products, processes, and services for gain, where gain includes economic and non-economic gain to individuals, the economy, and society.
Chapter 14: Sustainability Strategies for Urban Mass Transit – Case of Pakistan
Asif Yaseen, Department of Commerce, Bahauddin Zakariya University, Pakistan
Muhammad A. Saleem, Asia Pacific College of Business & Law, Charles Darwin University, Australia
The transportation sector enjoys a central stage in the growth of any economy. Particularly for emerging economies, the access to jobs, health, and education has improved considerably with investment in urban mass transit infrastructure. In Pakistan, Rapid Bus Transit System, launched in four metropolitan cities, funded through considerable international debt, has remained in debate for its environmental sustainability and economic viability issues. This chapter provides a detailed overview of Urban Mass Transit System in Pakistan and proposes models/strategies to improve its environmental and economic performance.
Chapter 15: Environmentally Sustainable Behaviours: Strategies and Policies for Mitigating Barriers in Emerging Markets
Ninh Nguyen, Asia Pacific College of Business & Law, Charles Darwin University, Australia
Bach Yen Tran, School of Economics, Can Tho University, Vietnam
Hoang Viet Nguyen, Faculty of Research Administration, Thuongmai University, Vietnam
This chapter aims to identify key barriers to consumer purchase of eco-friendly products and later suggests intervention strategies and policies to mitigate such barriers in developing countries. It would be of interest to key stakeholders including policymakers, marketers and social-environmental organizations in the development of more effective green strategies.
