Description

Fast track route to mastering all aspects of e-marketing

Covers all the key techniques for successful e-marketing, fromaffiliation marketing to e-mail alerts, and from viral marketing tobanner ads

Examples and lessons from some of the world's most successfulbusinesses, including Hotmail, Pepsi and Honda, and ideas from thesmartest thinkers, including Christopher Locke and Seth Godin

Includes a glossary of key concepts and a comprehensive resourcesguide

ExpressExec is a unique business resource of one hundred books.These books present the best current thinking and span the entirerange of contemporary business practice. Each book gives you thekey concepts behind the subject and the techniques to implement theideas effectively, together with lessons from benchmark companiesand ideas from the world's smartest thinkers.

ExpressExec is organised into ten core subject areas making iteasy to find the information you need:

01 Innovation
02 Enterprise
03 Strategy
04 Marketing
05 Finance
06 Operations and Technology
07 Organizations
08 Leading
09 People
10 Life and Work

ExpressExec is a perfect learning solution for people who need tomaster the latest business thinking and practice quickly.

E-Marketing: Marketing 04.03

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£10.99

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Usually despatched within 5 days
Paperback / softback by Steve Shipside

1 in stock

Short Description:

Fast track route to mastering all aspects of e-marketing Covers all the key techniques for successful e-marketing, fromaffiliation marketing to... Read more

    Publisher: John Wiley and Sons Ltd
    Publication Date: 13/12/2001
    ISBN13: 9781841121994, 978-1841121994
    ISBN10: 1841121991

    Number of Pages: 116

    Non Fiction , Business, Finance & Law

    Description

    Fast track route to mastering all aspects of e-marketing

    Covers all the key techniques for successful e-marketing, fromaffiliation marketing to e-mail alerts, and from viral marketing tobanner ads

    Examples and lessons from some of the world's most successfulbusinesses, including Hotmail, Pepsi and Honda, and ideas from thesmartest thinkers, including Christopher Locke and Seth Godin

    Includes a glossary of key concepts and a comprehensive resourcesguide

    ExpressExec is a unique business resource of one hundred books.These books present the best current thinking and span the entirerange of contemporary business practice. Each book gives you thekey concepts behind the subject and the techniques to implement theideas effectively, together with lessons from benchmark companiesand ideas from the world's smartest thinkers.

    ExpressExec is organised into ten core subject areas making iteasy to find the information you need:

    01 Innovation
    02 Enterprise
    03 Strategy
    04 Marketing
    05 Finance
    06 Operations and Technology
    07 Organizations
    08 Leading
    09 People
    10 Life and Work

    ExpressExec is a perfect learning solution for people who need tomaster the latest business thinking and practice quickly.

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