Description

This is one of the first books to combine the current megatrend of digitalization and pricing as the most effective lever for increasing and sustaining profits. The book presents the basics of digital pricing as well as modeling methods and implementation examples. This structure helps in tackling the latest developments and challenges due to digitalization. Readers will gain a detailed insight into using innovative revenue and price models to generate a sustainable competitive advantage for their companies. The author uses his cross-industry experience to draw on several examples of innovative digital pricing approaches which can be applied in industrial sectors such as automotive, industrial goods and machinery, as well as service sectors like telecommunications, transportation and tourism.

Digital Pricing: A Guide to Strategic Pricing for the Digital Economy

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£54.99

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Hardback by Frank Frohmann

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This is one of the first books to combine the current megatrend of digitalization and pricing as the most effective... Read more

    Publisher: Springer International Publishing AG
    Publication Date: 04/03/2023
    ISBN13: 9783031245909, 978-3031245909
    ISBN10: 3031245903

    Number of Pages: 338

    Non Fiction , Business, Finance & Law

    Description

    This is one of the first books to combine the current megatrend of digitalization and pricing as the most effective lever for increasing and sustaining profits. The book presents the basics of digital pricing as well as modeling methods and implementation examples. This structure helps in tackling the latest developments and challenges due to digitalization. Readers will gain a detailed insight into using innovative revenue and price models to generate a sustainable competitive advantage for their companies. The author uses his cross-industry experience to draw on several examples of innovative digital pricing approaches which can be applied in industrial sectors such as automotive, industrial goods and machinery, as well as service sectors like telecommunications, transportation and tourism.

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