Description

Book Synopsis
From Tono-Bungay to Mad Men - how fiction has treated the omnipresent influence of advertising.

Trade Review
"An engagingly written, effective, and important book that will appeal not only to those who are interested in literature but also to those interested in advertising and marketing as key features of contemporary capitalist culture." John Xiros Cooper, University of British Columbia "Designing Fictions has a genial style, a learned demeanor, genuine insight, and gracious erudition. The range of reference is pleasantly wide and subtle and Ross's scholarship and methodology are excellent." Allan Hepburn, McGill University

Designing Fictions Literature Confronts

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    A Paperback / softback by Michael L. Ross

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      Publisher: McGill-Queen's University Press
      Publication Date: 01/07/2015
      ISBN13: 9780773545366, 978-0773545366
      ISBN10: 0773545360
      Also in:
      Media studies

      Description

      Book Synopsis
      From Tono-Bungay to Mad Men - how fiction has treated the omnipresent influence of advertising.

      Trade Review
      "An engagingly written, effective, and important book that will appeal not only to those who are interested in literature but also to those interested in advertising and marketing as key features of contemporary capitalist culture." John Xiros Cooper, University of British Columbia "Designing Fictions has a genial style, a learned demeanor, genuine insight, and gracious erudition. The range of reference is pleasantly wide and subtle and Ross's scholarship and methodology are excellent." Allan Hepburn, McGill University

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