Description

Book Synopsis

This text provides a holistic, integrated and in-depth perspective on the growing field of customer experience (CX), in a fashion context.

Merging three core perspectives academic, creative agency and retailer  the book takes a chronological approach to tracing the evolution of customer experience from the physical store, to omnichannel through channel convergence to consider the future of fashion retailing and customer experience. Beginning with the theoretical perspective, customer experience evolution in a fashion retail context is traced, considering the definition of customer experience, physical retail, the digitalisation of customer experience, omni-channel retail, in-store technologies and envisioning future retail CX. The retail creative agency perspective looks at how to locate and design customer experience journeys, designing harmonised CX across retail brand environments online and offline, responsible retailing and taking a human-centric approach to create

Customer Experience in Fashion Retailing

Product form

£36.09

Includes FREE delivery

RRP £37.99 – you save £1.90 (5%)

Order before 4pm today for delivery by Sat 13 Dec 2025.

A Paperback by Bethan Alexander

1 in stock


    View other formats and editions of Customer Experience in Fashion Retailing by Bethan Alexander

    Publisher: Taylor & Francis Ltd
    Publication Date: 1/20/2024
    ISBN13: 9781032453002, 978-1032453002
    ISBN10: 1032453001
    Also in:
    Fashion and beauty industries

    Description

    Book Synopsis

    This text provides a holistic, integrated and in-depth perspective on the growing field of customer experience (CX), in a fashion context.

    Merging three core perspectives academic, creative agency and retailer  the book takes a chronological approach to tracing the evolution of customer experience from the physical store, to omnichannel through channel convergence to consider the future of fashion retailing and customer experience. Beginning with the theoretical perspective, customer experience evolution in a fashion retail context is traced, considering the definition of customer experience, physical retail, the digitalisation of customer experience, omni-channel retail, in-store technologies and envisioning future retail CX. The retail creative agency perspective looks at how to locate and design customer experience journeys, designing harmonised CX across retail brand environments online and offline, responsible retailing and taking a human-centric approach to create

    Recently viewed products

    © 2025 Book Curl

      • American Express
      • Apple Pay
      • Diners Club
      • Discover
      • Google Pay
      • Maestro
      • Mastercard
      • PayPal
      • Shop Pay
      • Union Pay
      • Visa

      Login

      Forgot your password?

      Don't have an account yet?
      Create account