Description

Book Synopsis

This text provides a holistic, integrated and in-depth perspective on the growing field of customer experience (CX), in a fashion context.

Merging three core perspectives academic, creative agency and retailer  the book takes a chronological approach to tracing the evolution of customer experience from the physical store, to omnichannel through channel convergence to consider the future of fashion retailing and customer experience. Beginning with the theoretical perspective, customer experience evolution in a fashion retail context is traced, considering the definition of customer experience, physical retail, the digitalisation of customer experience, omni-channel retail, in-store technologies and envisioning future retail CX. The retail creative agency perspective looks at how to locate and design customer experience journeys, designing harmonised CX across retail brand environments online and offline, responsible retailing and taking a human-centric approach to create

Customer Experience in Fashion Retailing

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    A Paperback by Bethan Alexander

    £37.99

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    Order before 4pm today for delivery by Thu 12 Nov 2026.

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      Book details

      Publisher Taylor & Francis
      Imprint Taylor & Francis Ltd
      Published 1/20/2024
      ISBN-13 9781032453002
      978-1032453002
      ISBN-10 1032453001
      Also in:
      Fashion and beauty industries

      Description

      Book Synopsis

      This text provides a holistic, integrated and in-depth perspective on the growing field of customer experience (CX), in a fashion context.

      Merging three core perspectives academic, creative agency and retailer  the book takes a chronological approach to tracing the evolution of customer experience from the physical store, to omnichannel through channel convergence to consider the future of fashion retailing and customer experience. Beginning with the theoretical perspective, customer experience evolution in a fashion retail context is traced, considering the definition of customer experience, physical retail, the digitalisation of customer experience, omni-channel retail, in-store technologies and envisioning future retail CX. The retail creative agency perspective looks at how to locate and design customer experience journeys, designing harmonised CX across retail brand environments online and offline, responsible retailing and taking a human-centric approach to create

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