Description

Book Synopsis

 



Trade Review
“This is the go-to handbook for creating an effective content strategy. The Post-it® notes and dog-eared pages in my copy are evidence
of that!” — Aaro n Watkins, Director of Digital Strategy, Johns Hopkins Medicine

“By far the most comprehensive and accessible book on content strategy available. Required reading for our entire team”
– Lucie Hyde, Director of Content, eBay Europe


Table of Contents
Foreword: The Rapid Rise of Content Strategy at Facebook and Beyond
Before We Begin

REALITY
1 NOW: Hit the ground running.
2 PROBLEM: Why does your content (still) suck?
3 SOLUTION: Content strategy to the rescue.

DISCOVERY
4 ALIGNMENT: Down with silos, up with people.
5 AUDIT: Take a close-up look at your current content.
6 ANALYSIS Your content lives in a complicated world.

STRATEGY
7 CORE: Core strategy: the center of it all.
8 CONTENT: Substance and structure: the stuff they come for.
9 PEOPLE Worldflow and governance: the path to victory.

SUCCESS
10 PERSUASION: Making the case for content strategy.
11 ADVOCACY: Get out there and do something.
12 HERO: Save the content, save the world.

Content strategy reading list
Acknowledgments
About the Authors
About Brain Traffic
Index

Content Strategy for the Web

    Product form

    A Paperback / softback by Kristina Halvorson, Melissa Rach

    £27.54

    Includes FREE delivery

    RRP £28.99 – you save £1.45 (5%)

    Order before 4pm today for delivery by Thu 3 Sep 2026.

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      Book details

      Publisher Pearson Education (US)
      Published 22 March 2012
      ISBN-13 9780321808301
      978-0321808301
      ISBN-10 0321808304
      Also in:
      Computing Web graphics and design

      Description

      Book Synopsis

       



      Trade Review
      “This is the go-to handbook for creating an effective content strategy. The Post-it® notes and dog-eared pages in my copy are evidence
      of that!” — Aaro n Watkins, Director of Digital Strategy, Johns Hopkins Medicine

      “By far the most comprehensive and accessible book on content strategy available. Required reading for our entire team”
      – Lucie Hyde, Director of Content, eBay Europe


      Table of Contents
      Foreword: The Rapid Rise of Content Strategy at Facebook and Beyond
      Before We Begin

      REALITY
      1 NOW: Hit the ground running.
      2 PROBLEM: Why does your content (still) suck?
      3 SOLUTION: Content strategy to the rescue.

      DISCOVERY
      4 ALIGNMENT: Down with silos, up with people.
      5 AUDIT: Take a close-up look at your current content.
      6 ANALYSIS Your content lives in a complicated world.

      STRATEGY
      7 CORE: Core strategy: the center of it all.
      8 CONTENT: Substance and structure: the stuff they come for.
      9 PEOPLE Worldflow and governance: the path to victory.

      SUCCESS
      10 PERSUASION: Making the case for content strategy.
      11 ADVOCACY: Get out there and do something.
      12 HERO: Save the content, save the world.

      Content strategy reading list
      Acknowledgments
      About the Authors
      About Brain Traffic
      Index

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