Description
Book SynopsisConsumer behaviour is the study of how, where, when and why we conduct the exchange elements of our lives to satisfy our needs and desires. It is fundamental to marketing as marketing is concerned with supplying and anticipating customer requirements; therefore understanding how customers behave is at the very heart of the marketing concept.
Table of ContentsAbout the Authors xi
Preface to the Second Edition xiii
Acknowledgements xvi
Part 1 Individual Aspects of Consumer Behaviour 1
Chapter 1 Consumer Motives and Values 3
Chapter 2 Consumer Response to Marketing Actions: 1 Exposure, Attention, Perception 45
Chapter 3 Consumer Response to Marketing Actions: 2 Learning and Attitudes 89
Chapter 4 Consumer Response to Marketing Actions: 3 Action, Post-Purchase Dissonance, Consumer Involvement 125
Chapter 5 Consumer Demographics 154
Chapter 6 Consumer Psychographics 190
Article D Smeesters and N Mandel (2006) Positive and Negative Media Image Effects on the Self. Journal of Consumer Research, Vol 32, pp 576–582 228
Part 2 Social and Group Aspects of Consumer Behaviour 239
Chapter 7 Social Group, Tribal and Household Buying Influences 241
Chapter 8 Culture and Subculture 284
Article S McKechnie and C Tynan (2006) Social Meanings in Christmas Consumption: An Exploratory Study of UK Celebrants’ Consumption Rituals. Journal of Consumer Behaviour, Vol 5, pp 130–144 320
Part 3 Integrated Approaches To Consumer Behaviour 337
Chapter 9 New Product Buying 339
Chapter 10 Repeat, Loyal and Relational Buying 369
Chapter 11 Data-Based Consumer Behaviour 404
Chapter 12 Consumer Misbehaviour 435
Chapter 13 Organizational Buying Behaviour 458
Article P A Norberg and D R Horne (2007) Privacy Attitudes and Privacy-Related Behavior. Psychology & Marketing, Vol 24(10): 829–847 481
Glossary 495
References 513
Index 547
