Description
Book SynopsisThis extremely popular text is the complete introduction to doing business research and is the ideal guide for students embarking on a research project.The authors have extensively revised this sixth edition to make it the most engaging and relevant text available. New chapters on quantitative methods and visual research offer extensive coverage of these areas and even greater practical support in applying these techniques, while cutting-edge material on inclusivity and bias in research, feminist perspectives, and decolonial and indigenous research is also introduced. ''Student experience'' features provide practical tips, presenting personal insights and advice from fellow students to help you avoid common mistakes and follow others'' successful strategies when undertaking your own research project. For the sixth edition, the ''Research in Focus'' features provide a greater global range of examples, including new case studies from China, Denmark, Germany, Spain, and India, all of which demonstrate how fascinating and essential research can be.Above all else, the book places strong emphasis on those challenges faced most frequently by students, such as choosing a research question, planning a project, and writing it up. Presenting essential topics in a concise way, Business Research Methods will provide you with key information without becoming overwhelming: it is now even clearer, more focused, and more relevant than ever before.The e-book offers a mobile experience and convenient access: www.oxfordtextbooks.co.uk/ebooksThis book is accompanied by the following online resources:For studentsVideo tutorials covering SPSS, Nvivo, R, and Stata.Self-test multiple choice questions with answer feedbackResearch project guideVideo interviews with students and lecturersLinks to additional resources (articles, data repositories, and third-party guides)Guide to using Excel in data analysisFlashcard glossaryFor lecturersPowerPoint presentationsAdditional case studiesDiscussion questionsLecturer''s guide (includes suggested lecture outlines, problem-spotting, and practical teaching tips)Test bank containing multiple choice questions Figures from the text
Trade ReviewThe most complete and comprehensive Business Research Methods book available. * Dr Manuel Alector Ribeiro, University of Surrey *
A student-centred textbook which demystifies research methods and makes it approachable for students. * Dr Katherine Duffy, University of Glasgow *
The new edition of Business Research Methods by Bell, Bryman and Harley is the ideal guide for students on different levels to guide them through their project. It´s a very good full-size book on research methods, covering both essentials, as well as quantitative and qualitative methods. If you are to single out one book for the students to use, this is the one! * Ms. Gunilla S. Andersson, Linköping University *
An excellent book on research which generally explains research and some of those hard to understand principles in an accessible way. Good examples are used to illustrate discussion. Definitely one of a few 'go to' books in this area. * Dr Lynn Thurloway, Henley Business School, University of Reading *
Table of ContentsPart 1 - The research process 1: The nature and process of business research 2: Business research strategies 3: Research designs 4: Planning a research project and developing research questions 5: Getting started: reviewing the literature 6: Ethics in business research 7: Writing up business researchPart 2 - Quantitative research 8: The nature of quantitative research 9: Sampling in quantitative research 10: Structured interviewing 11: Self-completion questionnaires 12: Asking questions 13: Quantitative research using naturally occurring data 14: Secondary analysis and official statistics 15: Quantitative data analysis: descriptive statistics 16: Quantitative analysis: inferential statisticsPart 3 - Qualitative research 17: The nature of qualitative research 18: Sampling in qualitative research 19: Ethnography and participant observation 20: Interviewing in qualitative research 21: Focus groups 22: Language in qualitative research 23: Documentary data 24: Visual qualitative research 25: Qualitative data analysisPart 4 - Mixed methods research 26: Breaking down the quantitative/qualitative divide 27: Mixed methods research: combining quantitative and qualitative research
