Description
Book SynopsisFrom understanding various technologies as an enabler to marketing efforts and its impact on decision making and mapping of various facets of customer experience, this book is recommended for marketers and learners to understand the advantages of using technology.
Table of Contents1. From Data to Action: Leveraging AI in marketing1.1 AI & Marketing: Core Elements 1.2 Unleashing AI driven competitive advantage through IoT and Big Data Analytics1.3 Challenges of using AI technologies in the area of Marketing1.4 Core benefits of AI Marketing1.5 AI and future of Marketing 2. Informed Data driven decision making 2.1 Using Big data analytics for market intelligence2.2 Application of Big data analytics to marketing mix elements2.3 AI led Cognitive Data Quality Management2.4 AI-enabled marketing decisions 3. AI Marketing & Predicting Consumer Choices3.1 The value of social media for Improving Customer Engagement3.2 Optimizing marketing value, retention, customer satisfaction and loyalty3.3 Strategic applications of AI in different stages of customer journey3.4 AI in segmentation, targeting and positioning3.5 Internet trends and customer sentiment analysis 4. Unlocking Data in understanding Customers4.1 Customer Analytics4.1.1 Descriptive Customer Analytics4.1.2 Predictive Customer Analytics4.1.3 Prescriptive Customer Analytics4.2 Marketing Analytics: AI for Data Driven Marketing4.3 Customer Data Visualization & Information Management4.4 Mapping Customer Journey through big data analytics 5. Improving Experiences and Customer Satisfaction with AI5.1 AI and Product Life Cycle Management (PLM)5.2 Opportunities and Challenges of applying AI for PLM5.3 AI and granular personalization5.4 Use of AI to provide each segment of a target with tailored content 6. Value Creation & Value Capture with Artificial Intelligence6.1 Role of AI in optimizing Pricing6.2 Optimizing marketing value, retention and loyalty6.3 XR on value co-creation and customer engagement6.4 Creating value with data analytics6.5 Customer Value Modelling6.6 Marketing intelligence for optimal marketing return6.7 Creating value with data analytics 7. Reliable & Profitable AI driven Distribution7.1 Using AI for Distribution Process Management7.2 Smart Distribution7.3 Prediction of consumer behavior and improving lead generation7.4 Optimizing sales territory design with AI7.5 AI based delivery system7.6 AI integrated Logistics, inventory management, warehousing and transportation 8. Artificial Intelligence driven Promotions and Social Networking8.1 Network Modelling, Visualization and Analyzing Tools8.2 Role of Centrality in Social Networks: Influencer Marketing8.3 Sentiment Analysis and Public Opinion Mining8.4 Review Mining and Rating8.5 Big Data & scalability in Social Networks8.6 AI powered Chatbots and conversational experiences8.7 Propensity modelling for advertisement targeting and lead scoring8.8 Advertising Optimization & Viral Effects8.9 Fake News, Misinformation & Rumor Detection 9. Optimizing the future of Digital Marketing with A.I.9.1 Enhancing Interactive User Experience with AI9.2 Content Creation & Curation with AI9.3 Aligning marketing metrics with business goals9.4 Web analytics for digital marketing 10. Ethics of Artificial Intelligence for Marketing10.1 Dark side of AI in Marketing10.1.1 Consumers’ data protection rights10.1.2 Concerns about AI-enabled marketing decisions 10.1.3 Legal Concerns and Compliance issues10.2 Piracy, Security and Consumerism10.3 Ethical, Moral & Societal Challenges of AI 11. Case Studies on applications of AI11.1 AI driven cyber security and privacy11.2 Applications of AI in health care11.3 Applications of AI in tourism11.4 Applications of AI in manufacturing11.5 Applications of AI in finance
