Description

Book Synopsis
Patented in 1917, Piggly Wiggly was the most influential self-service store of the early twentieth century. This book reveals the importance of Piggly Wiggly in the invention of self-service and goes beyond the history of the firm to explore the role of small business entrepreneurs who invented self-service stores in a grassroots social process.

Trade Review
Beyond Piggly Wiggly is a cultural history of self-service that reveals how grocers and other stakeholders invested time and money into convincing consumers that doing the literal heavy lifting of shopping was both economically advantageous and socially and culturally acceptable (and sometimes even preferred). Lisa C. Tolbert shows how through trial and error local grocers refined self-service, shifting grocery stores from human-dependent food distribution depots to 'systems for automatic selling." - Susan V. Spellman, author of Cornering the Market: Independent Grocers and Innovation in American Small Business

Beyond Piggly Wiggly Inventing the American

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Order before 4pm today for delivery by Sat 20 Dec 2025.

A Paperback by Lisa C. Tolbert

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    View other formats and editions of Beyond Piggly Wiggly Inventing the American by Lisa C. Tolbert

    Publisher: LUP - University of Georgia Press
    Publication Date: 8/1/2023 12:00:00 AM
    ISBN13: 9780820364414, 978-0820364414
    ISBN10: 082036441X
    Also in:
    Market research

    Description

    Book Synopsis
    Patented in 1917, Piggly Wiggly was the most influential self-service store of the early twentieth century. This book reveals the importance of Piggly Wiggly in the invention of self-service and goes beyond the history of the firm to explore the role of small business entrepreneurs who invented self-service stores in a grassroots social process.

    Trade Review
    Beyond Piggly Wiggly is a cultural history of self-service that reveals how grocers and other stakeholders invested time and money into convincing consumers that doing the literal heavy lifting of shopping was both economically advantageous and socially and culturally acceptable (and sometimes even preferred). Lisa C. Tolbert shows how through trial and error local grocers refined self-service, shifting grocery stores from human-dependent food distribution depots to 'systems for automatic selling." - Susan V. Spellman, author of Cornering the Market: Independent Grocers and Innovation in American Small Business

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