Description
Book SynopsisPeople tend to be penny wise and pound foolish and cry over spilt milk, even though we are taught to do neither. Focusing on the present at the expense of the future and basing decisions on lost value are two mistakes common to decision-making that are particularly costly in the world of finance. Behavioral Finance: What Everyone Needs to KnowR provides an overview of common shortcuts and mistakes people make in managing their finances. It covers the common cognitive biases or errors that occur when people are collecting, processing, and interpreting information. These include emotional biases and the influence of social factors, from culture to the behavior of one''s peers. These effects vary during one''s life, reflecting differences in due to age, experience, and gender. Among the questions to be addressed are: How did the financial crisis of 2007-2008 spur understanding human behavior? What are market anomalies and how do they relate to behavioral biases? What role does overconfide
Trade ReviewBehavioral Finance is a compact and useful overview of this important, comparatively new sub-field of finance and an excellent resource for practitioners wanting to refresh or deepen their understanding. * Enterprising Investor *
If you are looking for a book that explains behavioral finance in plain understandable language, then this book is for you. This book adeptly applies the classic Socratic method to explain why the behavioral approach better explains the behavior of normal people than the neoclassical approach. * Hersh Shefrin, Mario L. Belotti Professor of Finance, Santa Clara University *
Table of ContentsChapter 1. Foundations and Psychological Concepts Chapter 2. Cognitive Biases Chapter 3. Emotional Biases and Social/Cultural Influences Chapter 4. Investor Behavior Chapter 5. Nudge: The Influence of Frame Dependence Chapter 6. Cognitive Ability Notes Index
