Description

Knowing everything you can about each click to your Web site can help you make strategic decisions regarding your business. This book is about the why, not just the how, of web analytics and the rules for developing a "culture of analysis" inside your organization. Why you should collect various types of data. Why you need a strategy. Why it must remain flexible. Why your data must generate meaningful action. The authors answer these critical questions—and many more—using their decade of experience in Web analytics.

Actionable Web Analytics: Using Data to Make Smart Business Decisions

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£19.99

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Paperback / softback by Jason Burby , Shane Atchison

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Knowing everything you can about each click to your Web site can help you make strategic decisions regarding your business.... Read more

    Publisher: John Wiley & Sons Inc
    Publication Date: 29/05/2007
    ISBN13: 9780470124741, 978-0470124741
    ISBN10: 0470124741

    Number of Pages: 288

    Non Fiction , Business, Finance & Law

    Description

    Knowing everything you can about each click to your Web site can help you make strategic decisions regarding your business. This book is about the why, not just the how, of web analytics and the rules for developing a "culture of analysis" inside your organization. Why you should collect various types of data. Why you need a strategy. Why it must remain flexible. Why your data must generate meaningful action. The authors answer these critical questions—and many more—using their decade of experience in Web analytics.

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